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A
How are you?
B
Pabuhat
C
Reading as a Communication Process
Objectives
SIMPLICITY FORCEFUL
CLARITY
The reader can more easily and immediately understand language when the code
symbols are concrete rather than abstractions (universal ideas) and generalizations.
Example:
Many students attended the student council meeting.
SIMPLICITY
Complex wording written for the sake of verbal erudition is less easily
understood, compared with what is expressed directly and to the point.
Example:
The politicians were not well received by a groups.
FORCEFUL
Stimulating language provides color, interest and excitement.
Example:
He speaks at length while saying little.
He spews forth words-and says nothing.
VIVID LANGUAGE
Is descriptive and stirs the senses of the reader.
Example:
Very good salesman --- Crackerjack persuader