Acuity Mobile Investor

Presentation to

October 29, 2007

Copyright  2007 Investor Presentation. All Rights Reserved.

Agenda
• History
• Management
• Market Overview
• Products
• Go to Market Strategy
• Competition
• Financials
• Use of Proceeds

Confidential - © Acuity Mobile

Who is Acuity Mobile:
• A Mobile Marketing and Content Delivery
Company focused on the enterprise with
large community, affinity and loyalty groups

• Dating Back to 2000, Acuity’s Technology

and Patents Provide Clients with an Enabling
Platform to Create and Manage Targeted
Mobile Marketing Campaigns

• Located in the Washington, DC Area

Confidential - © Acuity Mobile

What Acuity Does:
Spot Relevance ™

The Embedded Mobile Advertising Platform (eMAP)

Determines the Right Content, Offer or Advertisement
Based on Five Dimensions :

Users Actual User In Real Time, the Platform’s

& Projected
Location
Interests Preference Engine Correlates all of
These Dimensions to Determine the
Right Content to Deliver—THIS IS
Time User Activity
of Day
“Spot Relevance”

Business
Goals

4
Confidential - © Acuity Mobile
 Opportunity- Casinos

52+ Million Americans Visit a Casino Annually

Scenario:
• Tickets are still available for tonight’s
show
• Box Office Manager sends an offer to
appropriate, opted-in guests
• 20 additional tickets are sold
• Casino revenue increases $416,000
annually

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History/Milestones

• Concept 2000
• Initial US Patent Granted Q4 2003
• Acuity Mobile Incorporated March, 2006
• Second Patent Granted, Q4, 2006
• Friends and Family Round Q1 2007
• Initial Customers Q1 2007
• Revenue Generated in Q2, 2007

6
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Acuity Mobile Team
• Alan Sultan, Co-Founder & President
– Business Development Expert with 20 Years of Background in
Media and Technology Venture Origination
• Chuck Rieger, Co-Founder & CTO
– Seasoned IT Entrepreneur, PhD Stanford
• Barry Glick, Co-Founder
– LBS Veteran, Founder/CEO of MapQuest
• Gregg Smith, Chief Executive Officer
– Former President, Enterprise Division Aether Systems
Former SVP, TeleCommunication Systems, Inc.
• Doug Stovall, VP of Sales
– Former VP of TeleCommunication Systems, Inc; VP of Aether
Systems; Sales Management, Sales Engineering

Confidential - © Acuity Mobile

Why Acuity Mobile?
• Robust Technology

• Patented Intellectual Property

• Large Addressable Market

• Marquee Customers and Partners

• License and Recurring Revenue Model

• Seasoned Management Team

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Market Overview

• Wireless – It’s Here – It’s Now

• Devices
• $250B Annual Domestic Advertising Spend
• 89% Major Brands Plan to Market via Mobile
by 2008
• 30% Plan on Spending Greater than 10% of
their Marketing Budget on Mobile
• Est. $4.11B 2011 US Mobile Marketing Spend

9
Confidential - © Acuity Mobile
 Location-Based Advertising –
Already a Huge Audience

Number of Mobile Users Accessing Content on Phone

15,000,000 14,424,454

12,000,000
9,624,846
8,886,249
9,000,000
6,896,432
5,974,425 6,191,347
6,000,000 4,559,731

3,000,000

0
Maps & Local Restaurant Movie Info. Weather Shopping Traffic
Directions Business Info. Guides Reports
Listings

US, Apr-07. © 2007 M;METRICS, INC.

Confidential - © Acuity Mobile

 Our Technology
Mobile
Content Verizon
Editor

Individual
Individual
Profile
Profile Data
Data

Sprint
SMS
3rd
3rd Party
Party Data
Data WAP
&& Analytics
Analytics Thick Client
eMap
Location
Location
Data
Data AT&T

Confidential - © Acuity Mobile

Go to Market Strategy-
Enterprise Affinity/Loyalty Groups

Direct Sales • NAVTEQ (NYSE: NVT)

• NAVTEQ (NYSE: NVT)

Indirect
Indirect Channel
Channel • Acxiom (NASDAQ: ACXM)
• Acxiom (NASDAQ: ACXM)

• Carriers / Device MFG

Business
Business Development
Development • Carriers / Device MFG
• New & Traditional Media Companies
• New & Traditional Media Companies

• Travel & Entertainment

• Travel & Entertainment
• Sports & Leisure
Markets
Markets • Sports & Leisure
• Financial & Retail
• Financial & Retail
• Educational Institutions
• Educational Institutions

Confidential - © Acuity Mobile

Acuity Mobile /

• Acuity Mobile Selected as Mobile Platform for

Acxiom’s Relevance Umbrella including TV,
Internet, and Radio
• 70 Accounts Selected in Financial,
Hospitality, and Retail Markets
• CEO Sponsorship
• Significant Early Traction
““Consumer
Consumer opt-in,
opt-in, technology
technology and
and consumer
consumer data
data will
will enable
enable real-time,
real-time, location-aware,
location-aware,
user-targeted
user-targeted mobile
mobile marketing,”
marketing,” said
said Greg
Greg Hogue,
Hogue, Acxiom’s
Acxiom’s Industry
Industry Executive
Executive for
for Travel
Travel
and
and Entertainment and Media/Communications. “As a result, we expect mobile marketing to
Entertainment and Media/Communications. “As a result, we expect mobile marketing to
grow
grow significantly
significantly in
in adoption
adoption and
and acceptance
acceptance moving
moving forward.
forward. The
The partnership
partnership with
with Acuity
Acuity
Mobile
Mobile further
further advances
advances this
this trend
trend by
by pairing
pairing two
two industry-leading
industry-leading companies
companies who
who together
together
can
can deliver
deliver relevant,
relevant, timely
timely offerings
offerings customized
customized toto the
the individual.”
individual.”

Confidential - © Acuity Mobile

Competition
Markets Features
Content Artificial
Ad Gov./Public Push/ Intelligence Patent
Enterprise Carrier Agencies Safety Analytics LBS Pull (Relevance) Protection
Acuity
Mobile

Astroleap

enPocket

Millennial
Media

Mobile Posse

Square Loop

Third Screen
Media

Vocel

Legend: = Core = Sufficient or = To an Extent = N/A

Confidential - © Acuity Mobile

 Income Statement $(000)s
2007 2008 2009 2010 2011

Revenue
Licenses $ 175 $ 2,450 $ 3,500 $ 5,675 $ 10,783
Software Maintenance - 117 617 1,377 2,616
Professional Fees 130 392 681 949 949
Recurring Revenue - (23) 1,606 13,371 25,406
Total Revenue 305 2,936 6,404 21,372 39,753

Cost of Goods Sold - 48 923 6,896 12,913

Gross Profit 305 2,888 5,481 14,477 26,841

Operating Expenses 1,621 3,574 6,149 6,708 9,093

Net Income $ (1,309) $ (809) $ (1,131) $ 4,987 $ 9,612

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Use of Proceeds
• Grow Direct & Indirect Sales Force
• Expand Development / Tech Support Group
• Develop More Aggressive Marketing
Outreach Program
• Cap Ex for Infrastructure
• Operating Capital
"Our focus continues on the creation of innovative advertising solutions for advertisers looking to
reach consumers in-the-moment when buying decisions are made," said Christopher Rothey,
Chief Operating Officer of Traffic.com. "After surveying the market, we selected Acuity's EMAP
platform to extend the power of our mobile advertising services with unique hyper-local targeting
enabling us to send advertisers' messages at the right time and in the right place. Acuity Mobile
will help us make this happen."

Confidential - © Acuity Mobile

Summary
• Proven Business Model

• Operational Technology and Patents

• Most Comprehensive Product in the Market

• Marquee Customers and Partners

• Seasoned Management Team

Confidential - © Acuity Mobile

Thanks for Your Interest!

Questions

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