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Communication?
-is a purposeful activity of exchanging
information and meaning across space and
time using various technical or natural
means, whichever is available or preferred.
(Wikipedia)
-is stirring up ideas in the mind of
another. It is the sharing of the ideas
among a group of people. It is
imparting concepts to an audience.
What is
Communication?
--the sharing of
experiences publicly for
the common good.
-it (Monroe
involves aet.
Speaker
al)
imparting ideas, concepts, and
data to a group of Listeners
The Process of Communication
The Elements of Communication
a.
Speaker
-chooses his/her purpose, crafts the
message accordingly, and decides how to
deliver it.
b.
Message
-is what needs to be delivered or imparted to
somebody else. This is central to the process
because the point of communicating is to say
“something”.
c. Encoding
– the process of converting the message
into words, actions, or other forms that
the speaker understands .
d.
Listener/Receiver
-receives the Message. It is the Listener
who makes sense of what is said and reacts
to it.
e.
Channels
-are the means by which the Message is sent.
There are only five channels: ears, eyes, skin,
mouth, and nose. In other words, a message is
sent and received via the senses.
f. Decoding
-the “how” of
saying something
b. Language of
flowers
1.Academic/s
2.Professional
3.Personal
4.Civic
Communication
Ethics
Communication Ethics
Ethics-a set of moral principles;
deals with values relating to human
conduct, with respect to the
rightness and wrongness of certain
actions and to the goodness and
badness of the motives and ends of
such actions.
Communication Ethics
-the principle governing
communication, the right and
wrong aspects of it, the moral-
immoral dimensions relevant to
interpersonal communication are
called the ethics of Interpersonal
Communication.
1.Maintaining the correct balance between
speaking and listening
2.The legitimacy of fear and emotional
appeal
3.Degree of criticism and praise
4.A death or an overdose of either the
factors could result in unfavorable
consequences.
5.The principle of honesty on both sides
should be complete because any amount
of insincerity from either the Listener or
the Speaker would not be prudent.
Fundamentals of Ethical
Communication
1.Responsible thinking
2.Decision making
3.Development of relationships and
communities
• Contexts
• Cultures
• Channels
• Media
Unethical
Communication
-threatens the quality of all
communication and
consequently the well-being
of the individuals and the
society.
Principles of Ethical
Communication
1.Advocate truthfulness, accuracy, honesty, and
reason as essential to the integrity of
communication.
2.Endorse freedom of expression, diversity of
perspective, and tolerance of dissent to
achieve the informed and responsible decision
making fundamental to a civil society.
3.Strive to understand and respect other
communicators before evaluating and
responding to their messages.
4. Promote access to communication resources
and opportunities as necessary to fulfill human
potential and contribute to the well-being of
families, communities, and society.
5. Promote communication climates of caring
and mutual understanding that respect the
unique needs and characteristics of individual
communicators.
6. Condemn communication that degrades
individuals and humanity through distortion,
intimidation, coercion, and violence, and
through the expression of intolerance and
hatred.
Ethical
Frameworks
Deontological
Ethics
-the most frequented basics of our
decision making process, expressing
a commitment to the most basic
principles
-It is regarded as universal, always
applicable whatever the
circumstance is.
• We follow these rules since we think
of them as duties.
Utilitarian Ethics
-focuses on the results and
whether
or not it would benefit the
majority
Virtue Ethics
-concerned with moral character
and places more weight or value
on the dignity of an individual and
a humanity’s task of caring for
one another
-it emphasizes character as
opposed to duty or consequence
Situational or Contextual
Ethics
• There is no absolute approach
to situations , each situation
should be addressed as
different from each other.
• Every problem should be
evaluated in its particular
context or situation.