Virtue

The Game Changer..

Why Virtue?
● Fast Charging 3.0, get from 0 to 50% in 15 minutes.
● Wireless Charging
● Glass Panel
● Works on latest Android 9.0 Pie
● Highest Screen to body Ratio ever
● Fingerprint sensor embedded in the screen with
InfraRed Face Unlock
● 4040 mAh Battery with 3+ days of standby time
● 8 GB RAM with 64 GB ROM expandable to 2TB with
triple slot, i.e. one for MicroSD card & 2 for Sims
● Dual Rear Cameras(20 + 15 MP) with AI Selfie Feature
Price, Place & Promotion
Price:
● Priced at 24,999/-
● No cost EMI
● Discount of Rs 2000 for the first 500 buyers on 1 time payment.

Promotion:
● Social Media
● Print Media
● Word Of Mouth
● Payment through Phone Pe additional discount of Rs 500
● Consumer Buyback Programme
● JIO Cashback 2.4 TB 4G data
● 3 months subscription of Amazon Prime and Gaana

Place:
● Online on Amazon & our website.
● Offline at Company stores.
Positioning

● Quality products at affordable price.

● Phone accessories warranty for 1 year.

Point of Difference:
● Premium Flagship Features at affordable price.
● Availability of Service centre in the malls for
convenience.
● AMOLED Display with IPS Panel.
● Latest Android Pie 9.0 with regular updates.
● Service Centers across 50+ cities.
Target Segmentation
Demographics:
● We are targeting the Millennials & the Gen-Z, as these are the most
technologically oriented people.
● This product is launched in India.
Psychographics:
● Being a premium smartphone, it suits the personality of such people.
● For people who have to be always on the phone because of their lifestyle.
Geographics:
● Will be sold all over India & our delivery partner is DHL
Behavioral:
● Buyback program for those who wants to switch to a newer smartphone quickly.
● Bulk discount for people & friends who buys phone in pairs.
Marketing Objective

● We will increase our sale by 20% by identifying the market

segment we have not explored.
● Attract new customers
● Customer lifetime value
Communication Objective

● By means of different communication media we can create

awareness among customers.
● Provide proper knowledge.
● Project positive impact
● By making our advertisement attractive but simple and at the
same time eye-popping and unique we can generate interest
among our target customers and we can generate new
customers.
Communication Media

● Verbal (mouth to mouth)

● Newspaper
● Television
● online tv platform
● Social networking
● Hoarding
Integrated Marketing Communication

Above the Line:

● Simple but eye popping Advertisements
on TV targeting a mass group-8 sec
● Advertisements in national newspapers:
the hindu, economic times
● Promotion using the internet banners.

Below the Line:

● Promotion using banners on the busy places targeting
majorly the malls and other such public places
Customer Retention

● Device Buyback program

● Loyalty Benefits to those who buys accessories from our
website
● Doorstep Pickup of Phones in case of defective device.
● If bought from offline retail store, get 15 days store
replacement guarantee.
Thank You

Submitted By:
Ankit Goel
Hemani Singla
Madhur Agarwal
Meenakshi Bagaria
Prashant