SUMMER INTERNSHIP

INTERIM
PRESENTATION

ON

“Strategize & Implement marketing plan to enhance the online presence of the
company and impact of Video & voice technology on digital marketing strategies
for online and offline brand promotion”

SUBMITTED TO: SUBMITTED BY:

Prof. VINEETA JHA NIHAR RANJAN KAR
18BSP2495
 Technology and battery  Food and drinks  E-com
operated  Ready to cook  Refurbished
 Sailor(Battbot)  Ready to eat  Telecommunication
 MyOrien
Strength Weakness
1. Products established in the market
2. Innovative technology 1. Less visibility of few new products
3. Good hold in the market & goodwill in 2. Prices were rigid even for vendors
the society limited reach
4. First company in the this market 3. Limited customers
providing pre-sale support 4. Limited manpower
5. Customized products as per the 5. Deals in highly technical products
customer requirements

Opportunity Threats

1. Prominent product line 1. high competition in market

2. Provide opportunity to extend warranty 2. Small dealers
3. Technical support (pre and post dealing ) 3. Chinese product in the market
4. Technical product with less availability in 4. New emerging local shops
the market 5. Local products with cheap prices
 TOPIC

“Strategize & Implement marketing plan to

enhance the online presence of the company and
impact of Video & voice technology on digital
marketing strategies
for online and offline brand promotion”
• PRODUCT PROMOTION

• COMPANY VISIBILITY

• OFFLINE AND ONLINE ENGAGEMENT

• CREATING A BUZZ IN THE MARKET

• PRODUCT PRESENTATION IN MARKET

• UNDERSTANDING THE CUSTOMER NEEDS

• ADVERTISMENT VIDEOS
• EVENT MANAGEMENT
• DESING MEMES
• SOCIAL MEDIA PROMOTION
• UNBOXING VIDEOS / REVIEW VIDEOS
• COLD CALLING
• DISCRIPTIVE VIDEOS (ANIMATION)
• SECONDARY RESEARCH
• LEARNING APPLICATION & TOOLS
• OFFLINE SALE AND PROMOTION
Traffic – (20th Feb to 20th May 2019)
DVCOMM.IN
Audience Overview
New VS. Returning
Social Overview:
• Sale of MyOrien

1. 50 pieces of MyOrien to a second hand car dealer

based in Chandigarh
2. 3 pieces of Myorien to Delhi based MyOrien

• Sale of 2 Batbots to two different customers.

• New visitors at company’s online portal [DVcomm.in].
• Increase visibility and social media engagement rate.
Corporate learning
• After analyzing each and every prospect I came to know about the different
marketing strategies to increase the awareness in the minds of consumers.
• Digital visibility of the product is equally important.
• needs and staying competitive in the business environment.
• I got to know about the recent trends and interest of youth in social media
• I got know about different online technologies website to promote the
product.

Personal leanings
• Time management
• Multi-tasking
• Quick learner, I came to know about many new tools and application for editing.
• I learn how to present or pitch the product directly to the customer.
• Working strategies of different companies
• Learned different tools for editing , promoting and analyzing
TOOLS USED FOR EDITING
 REFERENCES

 https://www.pataelectric.com/
 https://radiant.in/
 https://www.dvcomm.in/
 https://dvcommindia.bigcartel.com/
 https://radiant.site123.me/
 https://dvcommindia.site123.me/
 https://www.youtube.com/watch?v=L
8qbF817g-Y
THANK YOU