DISTRIBUTION CHANNELS

OF DAIRY PRODUCTS

Presented By
Ankit Jain
Diptii Sahni
Divya Manhas
Mayank Aggrawal
Monica Dabas
Pulkit Mathur
Agenda of Discussion
• Methodology
• Limitations
• Distribution Channels – An Overview
• Manufacturers
• Wholesalers
• Retailers & Milkman
• Conclusion
Methodology of Study
• Aim – To study the distribution channels of Dairy

Products in Bangalore

• Approach

– Visit to KMF, Metro Cash ‘n’ Carry, Foodworld,

Spencer’s, More for you, Big Bazaar and Nandini

parlor.

– Rendezvous with personnel from marketing division

of the above

– Telephonic conversations

– Conversation with a local milkman

Limitations

• Internal policies of the company

• Language Barrier
List of Dairy Products
Milk
Butter
Curd
Processed Cheese
Ghee
Cottage Cheese
Sweets
Ice-cream
Milk Powder etc.
 Distribution Channels

Manufacturer Consumer

Manufacturer Retailer Consumer

Manufacturer Wholesaler Retailer Consumer

Manufacturer Agent Wholesaler Retailer Consumer

 Manufacturers/ Producers

Farmers

Dairy
Chilling
Cooperative
Centres
Societies (9000)

Dairies (13)
 Product Distribution
Milk Distribution Network - Dairy
network-dairy

Depots-4
transport
cum
distributor
Agents Parlors
Wholesalers-150

Agents
(Retailers) Retailers-
16000
 Milk Procurement

45 40.85
40
35 29.79
30
25 18.02
20
15 9.5 11.35
10
5
0
1990 1995 2000 2005 2010
(Projected)
Avg Per Day (in LKPD)

Source: www.kmfnandini.coop
Wholesalers

• B2B concept
• Visit to METRO Cash & Carry
• Delivery in the morning (2am) from KMF.
• A total of 15000 liters is delivered
everyday and at both the centers each.
• Sent to hotels and restaurants.
• Cold storage provided that ensures an
increased shelf life.
• No issue of out of stocks.
• Own brand Aro
Retailers
• Departmental Stores

• Dairy Parlors

• Kirana Shops

• Local Milkman
CONCLUSION