Demantra Demand

Planning

The material contained in this document is proprietary to Triniti

Corporation (Triniti). This material may not be disclosed,
duplicated or otherwise revealed, in whole or in part, without
Triniti Confidential prior written consent.
 Index
• JR286 – Current configuration
• AS Is forecasting process
• Current Pain Points
• What Demantra brings in
• How problems can be solved
• To be process

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Truth About Demand Planning

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 Demand Management:
How people knew it so far….
• Difficult to aggregate forecasting at multiple
levels
Category Level/Family Level/Product
Level/Customer Level ..and more..

• Long forecasting cycles – End-to-End cycles

are time confusing

• Batch Process – real time information is not

present

• Forecast accuracy- Poor forecast accuracy

leads to unsatisfied customers

• Not scalable:- most companies don’t know

how to deal with increased number of
customers and opportunties

• Factors– its difficult to apply seasonality and

other factors

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The sad stories continue..

• Too many versions of the same forecast is present

• Revenue Planning is being done offline / manually

• Manual Efforts require to collate the data such as

shipment history, backlog.

• Lacks the ability to archive various forecasts

• No visibility of off-cycle forecast changes

• Different departments forecast in different units of

measure, and thus cannot be merged to have a
single demand plan
– Marketing: % of market share by brand
– Sales: revenue by customer/territory
– Finance: Revenue and net profits per quarter
– Supply Chain: SKU by ship-to location (advanced)

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Here is what happens afterwards

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 Opportunities

Can something
be done after all?

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 Opportunities
• Improved reporting at all levels of an organization
• Better measurement and metrics
• Feed the best forecast to plan and generate commitment plan back from
ASCP
• Ability to capture multiple forecasts and compare
• Enable Statistical forecasting
• Monitoring of demand forecast at multiple levels
• More accurate demand forecast
• Ability to provide better & fast supply dates for changes/enquiries
• Easy delegation/approval process thru workflow
• Role base security to avoid sharing of unnecessary data

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 Introducing
Oracle Demantra

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 Demantra’s End-to-End Solution

Plan for Demand Understand Demand

Real-Time Sales and Operations Planning

Demand Trade Promotion

Management Management

Business Process Platform

Shape Demand Respond to Demand

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Demantra: Forecasting Capabilities

• Statistical forecasting using Causal

factors
• Inbuilt New product introduction
Mapping
• Unlimited Hierarchies, Dimensions,
Levels and Attributes
• Mixed/Multiple Demand Signals
• Ability to measure/track the past
performance
• Bayesian Collaboration

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 Oracle Demantra – Causal Forecasting
Estimating techniques based on the assumption that the variable to
be forecast (dependent variable) has cause-and-effect relationship
with one or more other (independent) variables.

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Reaction to Market

Demantra can sense the causal factors

and catalysts for demand change and
apply them for future demands

It has a unique capability of separating

trends & cycles from the causal factors

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Near Real-time Forecast Revision

Demantra can quickly

manipulate the forecast by
intelligently understanding the
deviation

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 Granular Analysis

From “what happened” … To comprehensive understanding

of promotion impact
TPR Display TPR Display

3000 3000
Gross
2500 2500
lift Cannibalization
Net
Forward buying
2000 2000 lift
Pantry loading
Cases

Cases
1500 Actual 1500 Competitive switching
Category growth
1000 1000 Baseline
Baseline
500 500 Actual

0 0
Week 1 Week 6 Week 11 Week 1 Week 6 Week 11
Week Week

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“This presentation is for informational purposes only and
Triniti may not be incorporated into a contract or agreement.”
Confidential
 Demantra: S&OP
Inputs Outputs

Marketing
Strategic Plans Profitability

Promotional & Volume Sales Finance

Plans Service Levels

Exceptions Alerts
Consensus
Demand Plans Inventory Levels

Promotion
Capacity Plans Product Effectiveness
Executive Develop-
PhaseIn/Phase Out ment
Products Plan Accuracy
Manufacturing

In-Flight Real-time
Actual Promotional Consumption
Shipments Execution Data

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“This presentation is for informational purposes only and
Triniti may not be incorporated into a contract or agreement.”
Confidential
 EBS Planning Footprint
CRM
Demantra
Demand Chain Planning
Predictive Trade Planning
and Optimization EBS

Sales and
Operations Planning
ERP

Demand Management

Integration
Seamless
Oracle Strategic Network Design
APS E-Business Suite
Supply Chain Planning

Inventory Optimization

Adv. Supply Planning

Global Order Promising Supply Chain

Execution
Collaborative Planning

Production Scheduling

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“This presentation is for informational purposes only and
Triniti may not be incorporated into a contract or agreement.”
Confidential
 Other capabilities

• Excellent Offline Capabilities

• Oracle Demantra anywhere
• Dynamic Open Link to Excel and other BI tools
• Consensus Planning
• Reporting & analysis
• Collaboration Platform - alerts & exceptions

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 Cambridge, UK

Allentown, PA
USA
Tokyo, Japan

Hyderabad, India

Triniti
Triniti Advanced
Software Labs (TASL)

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Our Customers
Hi-Tech Other

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Lucent
Triniti – Relevant History
Microelectronics
an IDM and
Level One
Communications
a Fabless Sony Microtune and
company co- Semiconductor Zoran integrate
sponsor Sony goes Live on foundries and
customizations Semiconductor 11.5.8 Qualcomm SUBCON’s to
to Oracle Lucent Silterra, a announces integrating all Cambridge CDMA their Oracle EBS
Discrete Microelectronics Foundry intent to Internal factories Silicon Radio Technologies deployments.
Manufacturing to goes Live in implement and goes Live on goes Live on Cavium
enable Lot level integrating all Malaysia Oracle release Subcontractors. 11.5.9 11.5.9 with Networks
detail to be Internal factories goes live 11i including Within 3 months integrating all integration to automates
transacted in and on Oracle OSFM and achieve one- foundries and foundries and onsite
Oracle 10.7 Subcontractors 11i APS day-close. Subcontractors. SUCON’s transactions

1997 1999 2000 2001 2003 2005 2006 2007

Triniti and Triniti deploys Triniti Triniti chosen Triniti Triniti Triniti Triniti
Oracle customized deploys as the deploys deploys deploys deploys
Consulting adapters to the first implementer. the entire the entire edapter eDapter at
collaborate to integrate version of Triniti eDapter EBS and EBS and Microtune
make these MES’s to eDapter chosen as the second second & Zoran
customizations. Oracle and that product for version of version of and data
customized integrates integration. eDapter eDapter quality
master data Sliterra’s Sony signs and first and suite at
maintenance PROMIS LOI with version of second Cavium
tool named MES to Triniti to build Triniti version of Networks
‘GPS’ OSFM data data Triniti
maintenance quality data
tool suite quality
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 "In our i-Semicon (Oracle Application Implementation) project, we have
implemented a Triniti productivity tool named, "Triniti Product Modeler" aimed
at substantial improvements in the speed and accuracy of creating and
maintaining the complete Supply chain (Item, Bill of Materials, and Sourcing
Rule). Today, our users can create, edit, and revise complex bill of materials in
a fraction of the time it would take otherwise."

-- Shuji Kuroki,
Global Master Center Lead,
Sony Semiconductor Kyushu Corporation

“The Triniti solution has successfully delivered a scalable, automated process

reducing at least 6hrs a day of manual WIP input to minutes and pulled up to 7
days of slack out of our supply data. We plan to develop several reports with
summary and drill down data leading to dashboard KPI’s from the data
available as a result of our implementation.”

--Troy Dawson,
Director ERP Systems
Microtune

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Demantra Solution

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 To Be Process
Cust1 Cust2 Cust3
•With Demantra we will have role base security for
viewing and updating the data

•Activities will be automated thru work flow, which

will include notification and approval steps also

Automatic
Download
•Data integration – (Upload and download) will be
automatic

Notification

Simulation Final Forecast

Forecast Supply Plan
& Allocated ATP

Demantra Upload
Engine Forecast
ASCP
Approval

Actual Sales data

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 To Be Process
Cust1 Cust2 Cust3
Once the customer file is ready & available in a
folder, its automatically download to Demantra

File can be at SKU level or at the higher level,

if it’s at the higher level, it will be propagated to
the lower level based on actual sales data
Automatic
Download

Notification

Simulation Final Forecast

Forecast Supply Plan
& Allocated ATP

Demantra Upload
Engine Forecast
ASCP
Approval

Actual Sales data

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 To Be Process
Cust1 Cust2 Cust3
Once customer files are downloaded, a notification
is sent to demand Plan manager

Demand Planner verifies the data to see if

everything looks ok.
Automatic
Download Demand Planner communicates back with
customers if something is not correct

Notification

Simulation Final Forecast

Forecast Supply Plan
& Allocated ATP

Demantra Upload
Engine Forecast
ASCP
Approval

Actual Sales data

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 To Be Process
Cust1 Cust2 Cust3 •Sales quantities are loaded on a daily
basis from ERP instance

•Demand Planner approves the forecast

downloaded which triggers into Demantra
Demand Planning Engine
Automatic
Download

Notification

Simulation Final Forecast

Forecast Supply Plan
& Allocated ATP

Demantra Upload
Engine Forecast
ASCP
Approval

Actual Sales data

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 To Be Process
Cust1 Cust2 Cust3 •As a result of Demand Planning engine
run, statistical forecast is generated based
on the actual sales history

•System sends notification to demand

planners confirming the availability of
Automatic statistical forecast
Download

Notification

Simulation Final Forecast

Forecast Supply Plan
& Allocated ATP

Demantra Upload
Engine Forecast
ASCP
Approval

Actual Sales data

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 To Be Process
•Demand Planners compare the results of
statistical forecast with actual forecast
Cust1 Cust2 Cust3

•Planners can choose the best fit of all

the available forecasts, also they have the
flexibility of choosing a forecast
combination of available forecasts
Automatic
Download •Planners send the final forecast for
approval.

Notification

Simulation Final Forecast

Forecast Supply Plan
& Allocated ATP

Demantra Upload
Engine Forecast
ASCP
Approval

Actual Sales data

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 To Be Process
•Demand manager may see the forecast
on the aggregated level and may make
Cust1 Cust2 Cust3
necessary changes to it

•After manager approves the forecast, its

available for uploading into ASCP

Automatic
Download

Notification

Simulation Final Forecast

Forecast Supply Plan
& Allocated ATP

Demantra Upload
Engine Forecast
ASCP
Approval

Actual Sales data

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 To Be Process
•Final forecast is loaded to ASCP Plan
Cust1 Cust2 Cust3
from where it can be used to generate the
supply plan & allocation data for ATP
inquiries

•ASCP can plan can be sent back to

Demantra as the commitment plan which
Automatic
Download can be shared with customers

Notification

Simulation Final Forecast

Forecast Supply Plan
& Allocated ATP

Demantra Upload
Engine Forecast
ASCP
Approval

Actual Sales data

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 Available combinations
Ship To
Demand Class Items

Academy 299
Bass-Pro 132
Big-5 76 Product Hierarchy
Cabela 102
DICKS 356
Dome 278
Forzani 316 2
Brand
Hibbett 4,279
Modell 269 4
TSA 357 Category
UA-Indy 53
UA-Key 3,724 38
Undr-Armr 518 Product Line

Appro 250
Style
Ship From

Org JR-286 Reign SKU Appro 2500

Forecasting

Order Booking

Order Shipping

Planned (ASCP)

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Backup Slides

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 Demand Management – AS IS
CONSUMPTION
Files by demand Class

Projection
Workbook
Oracle
ASCP

Supply Plan2

Manual Excel
Supply Plan Adjustment

Used in
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 Demantra
What would you see in it?

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Responding to Demand
Workflow and
Exception based Who’s online from
Tasks and Alerts your collaboration
group

User defined
Realtime KPI’s

User Defined
CPFR Worksheets

Realtime Status
Information

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Analytics To Understand Demand

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 Example: Internal Collaboration

Consensus Sales Accuracy

For Incentives

Sales Input
Account Trade
and Consumer
Promotions
Calendar

Key Account Plan

Information 39
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Configurable Planning Environment to Match Your Planning Process
Forecast
Override
Historical Info
Management
Approval

Final
Plan

Flexible Business
Hierarchy

Marketing
Activities

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 Collaborate with Customers

Partner
Inputs:
XML,EDI or
Manual

Production
Mix

Partner
Forecast
Metrics

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Other Components
Business Modeler

Scheduler

Engine Admin

Workflow Builder

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