CO-OPERATIVE MARKETING OF

MARKFED AGROCHEMICAL MOHALI

PRESENT TO-: PRESENT BY-:

HEAD OF MANAGEMENT DEPARTMENT AMRINDER SINGH
DR. KAMALPREET KAUR
MBA 2
196224
 CO-OPERATIVE MARKETING
According to RBI “Co-oprative Marketing is a Co-operative Association of
Cultivators Formed Primarily for the purposse of helping the members to market

their produce more profitabilty than is possible through private trade.”

Acording to FAO “Co-operativeMarketing is a system through which a groupof

farmer join to gether to carry on some or all the process involved in bringing goods
to the consumers.”
 INDUSTRY PROFILE
MARKFED'S success is the true reflection of the spirit and dynamism of the
people it represents: the people of Punjab, Markfed began its operations in September 1954
with13 members and a share capital of Rs. 54000. Initially, the major functions of Markfed
included production and procurement of agricultural inputs and market agricultural
commodities for Punjabi farmers. And what began with 13 members, a share of Rs. 54,000/-
, three employees and one bicycle has today become Asia's largest Marketing Cooperative.
Markfed with an annual business turnover of over 2 billion USD. Now, Markfed is a
federation of 3021 member cooperative societies, representing the interests of over one
million farmers.
 Activity of Markfed

• Procurement of Agri produce is one of the main activities of Markfed.

• It procures wheat, paddy and cotton.

• Distributes Agri-inputs, including quality seed, fertilizers, Agro- chemicals.

• Supplies cattle feed to farmers through the co-operative societies & Dealer.

• Process vanaspati/Refined oils, Ready-to-eat canned foods and bottled

products and Basmati Rice at its own units.
 Special Activity
• Physical and technical inputs are provided to the member farmer under contract farming
programme for Crrop production.

• Declared as nodal agency for export of fruits, vegetables and food grain by state Govt.

• Provide water and soil testing services at the farmer door step.

• Markfed packaging Testing laboratory at Mohali to check losses/spillage/pilferage.

• Markfed state of art food testing lab at Ropar test all agricultural produce, milk and milk
products, fresh/processed fruits and vegetables, cereals , honey and honey based products,
soil and water etc.
 COMPANY PROFILE
MARKFED AGROCHEMICALS, MOHALI
To facilitate efficient crop management, Markfed has an Agro-Chemicals unit at Mohali, to
formulate about 25 pesticides mostly ISI marked. This unit is ISO: 9001-2015 certified. It has
tied up with leading MNC Syngenta and D.I.Dupont for providing quality agrochemical
products. The plant is solely responsible for pesticide formulation within Markfed and supplies
it through cooperative societies spread throughout Punjab.
The plant consists of two units – liquid plant and dust plant. The liquid plant manufactures the
pesticides in liquid form whereas the dust plant formulates pesticides in the form of powder.
Various kinds of formulations take place which shall be mentioned later on in this report. It also
has a testing laboratory for quality testing which is done in accordance
with the standards set by the BIS (Bureau of Indian Standards).
 Types of Pesticide Formulations
• Wettable Powders (WP)

• Dusting Powder (DP)

• Soluble Powder (SP)

• Soluble Liquid (SL)

• Granules (GR)

• Emulsifiable Concentrate (EC)

• Water Dispersible Granules (WDG)

 MARKFED VISION
Our vision is to continuously motivate the farmer and provide a substantial base for
production and marketing of value added agro food products both for domestic and
foreign market while retaining safety, purity and quality.

MARKFED OBJECTIVE
 To be a globally renowned cooperative federation
 The main aim of Markfed is to safeguard the interest of the farmer.
 Adopting and promoting the latest techniques in the agricultural sector.
 Upliftment of the rural population which is solely dependent on agriculture.
 Markfed played an important role in the green revolution by helping in
realization of market rates of farm products thereby generating employment
 RESEARCH METHODOLOGY
RESEARCH OBJETIVES

 To know the level of Co-operative marketing towards Customers?

 To Known the main problems faced by farmers in relate to farming?

 To Know What can Markfed provide to solve farming problems and how?

 To what extent can Markfed help farmers?

 To know the features that attracts the customer to visit the markfed ?
 METHODOLOGY
Primary Research
For my primary research, I will conduct a survey of markfed agro chemicals mohali
. To do this I will develop a questionnaire with a range of questions to get a useful
set of data that will help me answer my research questions.

Secondary Research
For my secondary research I will use the website of www.markfedpunjab.com/
(Google, Yahoo, Mozilla), magazines, newspapers, journals, government
publications and similar research reports.
 RESEARCH DESIGN
I have used Descriptive Research design tool to study the impact of workplace environment
on employee performance. Descriptive Research studies are those studies, which are
concerned with specific predictions, with narration of facts and characteristics concerning
individual, group or situation.

 SIZE OF SAMPLE: - I have selected 50 respondents for research work

 SAMPLING UNIT: - Farmers in Rajindegarh Co-operative Society Sahib.

 SAMPLING TECHNIQUE: - Convenient sampling.

 DATA PRESNTATION & ANALYSIS
SURVEY PROFILE:
The total sample size for the conducted survey was 50. All farmers are belongs
diffrent village in district fatehgarh sahib. The farmer have also diffrent difrrent
qualification The sample was asked to fill out carefully made questionnaires that
were developed to answer the research questions .I asked frequently question to the
farmers which are presents durning the training programme in to the Co-operative
society Rjindergarh, fatehgarh sahib and they help me to conduct the survey on the
basis of research about the MARKFED are usefull to developing the farmers .
1: What do you think is the current condition of the agricultural sector of India?

Intention: For my first question I wanted to find out what the general public thought
was the current condition of agriculture in our country.

Result:From my survey I discovered that a half the sample thought that the condition of
agriculture in India was in a moderate state. Not much nor less
2: Do you think Co-operative marketing in India needs any development?

Intention: This question was asked to find out if people knew how important
agriculture is to India.

Result:Through my survey I discovered that a majority believes that India

agriculture lacks some attributes and needs some development.
3:What do you think is the main problem with Co-operative marketing today in India?
Intention: This question was asked to find out how informed the general public was about

agriculture.

Result: This question indicated that the major problems with agriculture today are lack
of knowledge by farmers and inefficient technology.
4: Do you agree that MARKFED can be used in agriculture ?
Intention: By this question I tried to find out how many people thought it is possible
to link agriculture with MARKFED.

Result: This question revealed that everyone believed that it was possible to link
MARKFED and agriculture.
 5: IS FRAMER SATISFIED WITH MARKFED SERVICES?

Intention: This question was asked to find out to who many farmers are satisfied from
Markfed Services? .

Result: In this fig. show that the 50% farmers are satisfied, 24% farmers are moderately
satisfied, and 20% farmers are unsatisfied and rest 6% of the farmers are highly satisfied.
6: Farmers Opinion About the services of co-operative Marketing?

Intention: This question was asked to find out to the services of co-Operative Marketing? .

Result:In this fig. show that 40% farmers are saying the is good, 34% farmer services of co-
Operative Marketing say v.good, 20% farmers are saying the is poor and services of co-
Operative Marketing 6% farmers are saying the services of co-Operative Marketing is
excellent.
7: which Company gives the more margin of Fertilizers (Urea) ?
Intention: This question was asked to find out towhich company help to supply more
fertilizers in Markfed ?

Result:In this fig. According to Sectary Shamsher Singh 40% Supply IFFCO, 34%
are Supply NFL, 20% are Supply UTTAM and 6% are supply other.
8. is co-operative bank gives the proper fund to the farmers?
Intention: This question was asked to find out the co-operative bank proper utilize the fund

Result:In this fig. Show that 99.99% farmer say that banks has proper utilize the funds and
00.01% farmer say not
9. is co-operative marketing able to attract the customers?

Intention: This question was asked to find out the co-operative marketing is able to attract
the customer.

Result:In this fig. Show that 79% people are able to attract by co-operative marketing And
other say not.
10.Is NABARD are provide to new schemes to the farmers are help full or not?
Intention: This question was asked to find out the NABARD are provide to new schemes
to the farmers are help full or not

Result:In this fig. Show that 87% people are able to attract by co-operative marketing
And other say not.
 SUMMERY OF RESEARCH FINDING
Through my research I was able to find out that the general public did think that there are only
65% customers who are satisfied from the Markfed services . it was possible to use Markfed
coperative marketing and to develop the agricultural sector.100% of the sample surveyed
responded that it was possible to use markfed to develop new techniques in Co-operative
marketing .

There are areas where markfed can provide valuable information that can change the face of
India agriculture.30% of the sample thought that farmersits difficult to adopt new techniques
which are determine by Markfed & 65% of the sample thought that Markfed could help develop
India Co-operative marketing.
8
 PROBLEMS (WEAKNESSES) OF
MARKFED
1.Shortage of Funds

2.Insufficient Godwons

3.Lack of Transport Facilities

4.Malpractices

5.Untrained Personnel

6.Lack of Coordination and Supervision

7.Poor Management
 RECOMENDATION
1.Financial and Technical Assistance

2.Proper Storage Facilities

3.Supervision

4.Coordination

5.Training Facilities

6.Grading and Standardization

 BIBLOGRAPHY
1. Saravanan, Raj. "Mobile Phone Applications for Agricultural Extension in India" (PDF). FAO.Retrieved 10
May 2018 http://www.fao.org/e-
agriculture/sites/default/files/uploads/kb/2015/03/mextension_india_saravanan_raj_.pdf

2. Chand, Ramesh. "NITI Policy Paper No.1/2017 : Doubling of Farmers income Rationale, Strategy
Prospects and Action Plan" (PDF). National Informatics Center (India). p. 21. Retrieved 10May
2018.http://agricoop.nic.in/sites/default/files/NITI%20Aayog%20Polic y%20Paper.pdf

3. The Markfed official website http://www.MarkfedPunjab.com/

4. Punjab Agriculture University official web site https://www.pau.edu/

5. Marketing Management 10th edition - Philiph kotler

6. Marketing Researching - D.D Sharma

THANK YOU