HERITAGE TOURISM

IN INDIA

GROUP NO. 10
SIMRAN REDDY (18BSP3324)
NIWEDHA KUMAR (18BSP3122)
PRASHANTHIYADLA (18BSP31670)
YUVA KISHORE (18BSP3400)
INRODUCTION
India has always been famous for its rich heritage and ancient culture. India’s glorious past
and cultural diversity make a potent blend which attracts millions of tourists each year to
its heritage tourist attractions.

India's rich heritage is amply reflected in the various temples, palaces, monuments, and forts
that can be found everywhere in the country. This has led to the increase in India's heritage
tourism. The most popular heritage tourism destinations in India are:
• Mandawa castle in Rajasthan
• Mahabalipuram in Tamil Nadu
• Madurai in Tamil Nadu
• Lucknow in Uttar Pradesh
• Delhi, the Indian capital
• Taj Mahal in Agra
TYPES OF HERITAGE TOURISM

TA N G I B L E I N TA N G I B L E

• Natural Heritage (Caves, • Indigenous oral (Textual

Natural Reserves, Eco- Traditions, Rituals, etc)
Parks) • Popular Culture Festivals
• Built Heritage (Historic (Carnivals, Performing
Buildings, Museums, and Visual Arts)
Monuments)
BENEFITS OF CULTURAL HERITAGE TOURISM
• Cultural heritage Tourism can have a great economic impact on the local
economies by providing benefits like new business opportunities, jobs and
higher property values.
• An area that develops its potential for cultural heritage tourism creates new
opportunities for tourists gain an understanding of an unfamiliar place and
people
• Provides increased opportunities for diversified economies – ways to prosper
economically while holding on to the characteristics that makes communities
special
• Heritage attraction increases local value added through visitor expenditures –
entrance fees, tours, local transport, merchandising, etc
• Promotes conservation of natural , built & traditional heritage
• Diversification of the tourism experience beyond “sun, sea, sand”
• Destination imaging, intellectual property, branding and media value
• Builds society’s cultural confidence and image of self worth
• Heritage tourism crates new markets for local and regional arts and crafts ,
and builds community pride
• Heritage education can be nurtured through student participation in, and
attendance at, selected places and facilities, with the added benefit of fostering
a future clientele and conversation ethics
CHALLENGES OF CULTURAL HERITAGE TOURISM
• The trend toward processes of commodification , or the culture of
consumption
• When a commodity’s heritage is the substance of what it offers visitors ,
protecting that heritage is essential . So a major challenge is cultural heritage
tourism programs is ensuring that increased tourism does not destroy the very
qualities that attract visitors in the first place.
• A challenge results not only from visitor impact, but also from visitor
expectation of quality products and services. While the possible loss of
authenticity , resulting from attempts to meet the requirements of the market
place , is a serious issue, it must be acknowledged that many sites are well
served by the increased interest in heritage in recent years. Ex. Taj heritage
corridor
38
WORLD HERITAGE SITES
IN INDIA
FAMOUS PLACES
• Tamilnadu – 344 million domestic visits
• Uttar Pradesh - 229 million domestic visits
• Madhya Pradesh -185 million domestic visits
• Andhra Pradesh - 158.5 million domestic visits.
• Maharashtra -115.4 million domestic tourist arrivals
WAY OF APPROACH
• Madhya Pradesh has organized various events like Food Festivals, Nature
Walks, Sensitization programme, at various places of the State.
• Kerala has organized Essay and Painting Competitions for Students at Idukki
District.
• Rajasthan has organized Lantern Festival at Udaipur.
• Bihar has organized various programmes like Cleanliness Awareness, Cultural
evening at Gaya.Youth Parliament : Lectures and Discussions on
importance of Tourism and youth involvement organized by NYKS at Vaishali
• Odisha Travel Bazar a travel industry event organized by the State
Government of Odisha in collaboration with FICCI at Bhubaneshwar.
TRAVEL WEBSITES AND APPS
• Research
• Travel updates
• Loyalty points
• Boarding passes
• Peer-to-peer systems
• Customizable, interactive maps.
• Tour Information and Guiding Systems
– New technology allows individuals on group or self-guided tours to get the
information they need as they view historical landmarks, architecture and
artifacts:
– Self-guided tours: Travelers can download an app to their smartphones, which
provides expert commentary as they move through a museum exhibit, attraction
or neighborhood.
ONLINE TRAVEL AGENCIES
SERVICE STANDARDS
• Tour guides
• Accommodation
• restaurants‘
• Travel websites

AREAS FOR IMPROVEMENTS

• As the tourism industry is growing within the global market, India should focus more and more on
the promotional sustainable tourism.
• The Indian government should care and take steps for the restoration of the cultural and ancient
monuments present. They add to our rich art and culture which have the potential to become sites
of tourist attraction.
• To boost tourism and provide quality accommodation services. It is necessary attention is being
given to build high hotel budget rooms for the tourist throughout the country.
• Identify museums in potential tourist circuits , and to make them visitor friendly. Most of the
museums need improvements in basic facility maintenance.
• Utilization of audio visual and other new technologies will generate interest, understanding and
excitement.
REFERENCES

• https://business.mapsofindia.com/tourism-industry/types/heritage.html
• https://en.wikipedia.org/wiki/Tourism_in_India
• https://pib.gov.in/newsite/PrintRelease.aspx?relid=171734
• https://www.ibef.org/download/Tourism-and-Hospitality-January-2018.pdf
• http://tourism.gov.in/sites/default/files/Other/IndiaTourismGlobal%20.pdf
• http://tourism.gov.in/