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An American cable,
satellite and broadcast
television network, and
flagship shopping
channel specializing in
- Qurate Retail Group televised home
shopping
Differentiating Factors:
● Great influence within the television broadcast ● QVC stakeholders would include the business
sector itself, it’s employees, vendors, suppliers,
● Provide a good customer experience hence QVC customers, business sponsors
which stands for Quality, Value and Convenience
● They use T.V. and mobile & media platforms to
target a large group of consumers
● User friendly website and navigation
● Interactive online platforms
Website Design and
Navigation
QVC makes a great example in terms how their website is set up to deliver the best
STRUCTURE experience.
Their competition are massive retailers like Amazon and Best Buy and so they must be
able to deliver just as good of a web experience as them if they want to compete.
Website Design and
CONTENT
Navigation Cont.
Website Design and
TEXT
Navigation Cont.
Website Design and
GRAPHICS
Navigation Cont.
Website Design and
Navigation Cont.
PRESENTATION STYLE
https://www.qvc.com/New-Balance-x-Isaac-Mizra
hi-Live%21-Mesh-Lace-up-Sneakers---710.produc
t.A351732.html?sc=NAVLIST
Website Design and
Navigation Cont.
NAVIGATION
QVC.com
Website Design and
Navigation Cont.
QVC is very well advertised. It does so through all its platforms, whether it
PROMOTION may be T.V., Social Media, Mobile App. They have made a customer base
across all platforms and are able to reach them through a variety ways to
highlight any upcoming events or special products on sale.
Mary Campbell: CHIEF MERCHANDISING OFFICER: She’s successful identifying and attracting several
strategic brands and concepts to QVC. Prior to QVC, Mary spent 5 years with Target in merchandising.
Questions we would ask her:
- Have you considered changing the toolbar to be more user friendly?
- How do you work with your team to accurately forecast upcoming trends?
- Have you considered using other colors in your overall color scheme for the website?
The End