Documente Academic
Documente Profesional
Documente Cultură
Communication
Marketing Communication
Integrated Marketing Communication
Communication
Validation of comprehension
The 7C’s of Communication
• Clarity
• Correctness
• Completeness
• Conciseness
• Coherence
• Consistency
• Courtesy
Marketing Communication
• The playground:
– Sender: Marketer / Advertiser
– Receiver: Consumer / Target Audience
– Message: Ads, Articles / Content, Tele / Sales Call, Mail, SMS,…
– Media: TV, Print, Outdoor, Web, Mobile, Collaterals,……
Position
Marketing Communication
“Reach out”
Brand
Preference
Engage
Sale
Deliver
Relationship Persuade
Brand
Consumers
Integrated Marketing Communication
• Consumer
• Communication
• Consistency
• Cost