A Study on

Amazon:
Information
Systems
“There are two kinds of companies, those that
work to try to charge more and those that
work to charge less. We will be the second.”
—JEFF BEZOS
 01 02 03
Introduction About Amazon Challenges

TABLE OF CONTENTS
About the Project Background Description of the hurdles

04 05 06
CRM System Amazon Inventory Management ERP System
How did they build it ? How did they maintain it ? About Alluvia
01 Introduction
About The Project
 OUR STORY
Founded by Jeff Bezos back
in 1965.

Amazon.com serves
customers through the
popular website
www.amazon.com. Founder’s vision was to build
Amazon.com apps are also a virtual shopping place for
available for the book lovers. Amazon.com
customers. brings the world’s largest
book store.

2013:Amazon.com offers
towards 4 types of Amazon.com became a
customers: Consumers, platform for the retailer and
Sellers, Enterprises and individuals in 2000.
Content Creators
 GUIDING PRINCIPLES

MISSION
We strive to offer our customers the lowest
possible prices, the best available selection,
and the utmost convenience..
VISION
Our vision is to be earth's most customer-
centric company; to build a place where
people can come to find and discover
anything they might want to buy online.

6
About Amazon: 02
Background
MOST VIEWED GENERAL MERCHANDISE RETAILERS

55.8% 23.4% 8.8%

 Information Systems utilized for Internet Activity
BUSINESS STRATERGIES
APPLIED
Smart Innovation Stratergy
Customer Relationship Management Stratergy
Limitless Inventory
Customer Care
INFORMATION System: (Based on
SOA)
1) In 1995 Amazon used Website System and
order fulfilment system separately in order to
improve security.
2)Amazon modified the entire system in 2000.
These systems included analysis software from
‘Epiphany’, Logistics from ‘manugistics’ and new
DBMS from Oracle.
3)AWS And SS are the main system developed by
Amazon
4) Amazon also built SAS for detecting fraud.

High Margin lowest
Price
Marketing &
Promotion Strategy
Associate Program
TRANSACTION PROCESSING
SYSTEM:
1-Click Purchase
Secure Credit/Debit Carrd Payment
Recommendation System
Interactive Searching System
SCM
ERP
CRM
 Challenges
03 Faced
Major HurdlesHurdles
CHALLENGES
fACED
Amazon CRM
System
Development 04
How did they build it?
 IMPLEMENTATION OF CRM

CUSTOMER SELECTION CUSTOMER ACQUISITION

Amazon through their websites, PR Customer Account
Strategy target people to motivate Wish List, Review System
them to use Amazon

CUSTOMER
RETENTION CUSTOMER EXTENSION
40% of Amazon Customers are 70% of Amazon’s Customer trust
frequent Users. them and recommend them to their
friends.
 TOP 5 WAYS AMAZON USES CRM
PERSONAL DATA STORAGE
With a personal account all personal, payment and
address details can be stored- allowing for swift, quick
and easy future purchases.

KINDLE MARKETPLACE
From storage to personal accounts, DATA COLLECTION
payments and recommendations, Amazon encourages all of its users to
without CRM the Kindle products and create personal accounts to make it easier
experience would not be the same. for them to make future purchases and
keep track of their orders.

CUSTOMER SUPPORT RECOMMENDATIONS

Amazon pioneered the recommended
issues can be dealt with quickly and
products feature. Whenever users are logged
efficiently.
into their account, Amazon will recommend
products they may be interested in based on
past buying habits.
 Recommendation For Amazon.com
Global Expansion

Competing in the Customer Loyalty

Market

Innovation of new product Integration of new

technology
CONTENT PLAN 05
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06 CONTENT PLAN
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topic of the section
THANKS
CREDITS