The Business Model Canvas

Key Partners Key Activities Value Proposition Customer Relationships Customers

• Who are our key • What key activities • What value do we • How do we get, keep • How do we get,
partners? do our value deliver to the and grow customers? keep and grow
• Who are our key propositions require? customer? • Which customer customers?
suppliers? • Our distribution • Which one of our relationships have we • Which customer
• Which key channels? customers’ established? relationships have
resources are we • Customer problems are we • How are they we established?
acquiring from relationships? helping to solve? integrated with the • How are they
our partners? • Revenue streams? • What bundles of rest of our business integrated with the
• Which key products and model? rest of our business
activities do services are we
Text Goes • How costly are they? model?
partners perform? offering to each
Here • How costly are
segment? they?
• Which customer
Key Resources
needs are we Channels
• What key resources do
satisfying? • Through which
our value propositions
• What is the channels do our
require?
minimum viable customer segments
• Our distribution Text Goes
product? want to be reached?
channels?
Text Goes Here
• Customer
Here relationships?
• Revenue streams

Cost Structure Revenue Streams

• What are the most important costs inherent to our business • For what value are our customers really willing to pay?
model? • For what do they currently pay?
• Which key resources are most expensive? • What is the revenue model?
• Which key activities are most expensive? • What are the pricing tactics?