BIG DATA IN RETAIL INDUSTRY

• Group No - 8
• Section B
• Anat C Thomas-19068
• Hari Priya G-19080
• Nayana M Bharadwaj-19092
• Rohith N-19104
• Trupthi M N-19116
 Big data refers to data sets which are difficult to capture
,manage and analyze effectively using current database
management software

It consists of unstructured ,semi-structured and structured

data which cannot be stored in a table format

INTRODUCTION As per latest survey conducted by IDC ,social sites are

creating a huge amount of data

From Twitter 500 million tweets are sent,6 billions searches

are done on google,3.6 billions of likes on Instagram & 5.75
billion likes on Facebook.

In the retail industry big data analytics can be useful for

making decision about pricing and customer behavior.
 The Big Data Shift:- Major Retail brands are shifting
their focus on big data as a means of generating more
revenue.

Post Implementation of big data in retail

FACTS
ABOUT BIG Production – 49% Sales – 9.6 Billion

DATA
According to Industry 50 % say that big data helps in
meeting consumer demand and facilitating growth.

72.7 % consider driving operational efficiencies to be

the biggest benefit of Big Data strategy.
 Point of sale and
Customer Relationship
Inventory Control
Management Software.
Software.

HOW
TECHNOLOGY Bar Code /RFID
Electronic Data
ADDS VALUE Scanning and UPC
codes.
Interchange.

TO RETAIL
INDUSTRY?
Retail Accounting
Software.
 Supporting business decisions with
automation.

ADDING
Transparency.
BUSINESS
VALUE
WITH BIG Adding Value with real time access.
DATA
Bringing Innovation to the business
processes.
 Gather business requirements before gathering data.

Implementing big data is a business decision not IT.

Use agile and iterative approach to implementation.

Evaluate data requirements.

Ease skills shortage with standards and governance.

IMPLEMENTATION
Optimize knowledge transfer with a center of excellence.

Embrace and plan your sandbox for prototype and performance.

Align with the cloud operating model.

Associate big data with enterprise data.

Embedded analytics and decision making using intelligence into operational

work flow or routine.
 Generating recommendations

Making strategic decisions

Forecasting trends

Optimizing pricing
Implementation Listening to social media
of Big Data in Predicting trends
Retail Industry
Enhancing customer experience

Analyzing the brand

Customer journey analytics

Operational analytics and supply chain analysis.

 Volume

Variety

MANAGERIAL Velocity Challenge

ISSUES AND
CHALLENGES Quality and Relevance

Privacy and Security

Scalability
 Top Retailers are using big data to gain competitive edge over
competitors

Predicts future trend and demand of the enterprise .

Retailers using big data technology able to provide better

CONCLUSION shopping experience .

The most effective big data strategy is to identify the business

requirements first and then tailor the infrastructure ,data
sources and analytics to support the business opportunity.

It provides platform to the retailers for understanding of their

customer data which will inturn lead to valuable business
insights.
THANK YOU