DABUR
Industry Overview
• Industry is filled with FMCG products with big brands like
Patanjali, HUL, P&G, Marico, etc.
• Lots of small companies making generic ayurvedic products by
reverse engineering products of big brands
• Big opportunity for ayurvedic products in rural India; people from
urban India also switching to healthier products
Company Overview
• Founded by Dr. S. K. Burman 133 years ago to provide affordable
cure for ordinary people in far-flung villages
• One of the leading FMCG companies in India with with revenues
of over INR7680 crores
• Ayurvedic medicine & natural consumer products manufacturer
• Consists of 3 companies in its group – New U, Namaste, Hobby
AMAZON
Industry Overview
• E-commerce industry in India growing at a very fast rate because
of increasing internet penetration and easy of use
• 100% FDI in B2B & in marketplace model in e-commerce allows
entry of big players
• 51% CAGR expected in the next few years making it a $120Bn
industry by 2020
Company Overview
• With only a few competitor present in India, Amazon entered
India in 2013
• Wide range of selections from both local and international sellers
• Huge capital investment capabilities helped carve out a big
market share of 39% with a valuation of $16Bn