VIHAR

BY-
SUSHANT KUMAR
ANSHIKA GUPTA
ADITI SRIVASTAVA
RAHUL BHARDWAJ
NEHA SHUKLA
CHITRANGANA MALVIYA
DESCRIPTION OF MY BUSINESS
 Residential Flats
 1 acre (43560 sq. ft.)
 We have 2 buildings of 4 floor with 4 houses in each floor of
2BHK and 3BHK.
 We have 2 Parks, one on the left and one on the right facing
the apartment building.
 At back of one of the apartment building there is
Departmental store & on the other side we have Gym with
Yoga and meditation Facility.
 We have the office in between the gym and the
departmental store.
 Providing one “Happy Fridge”in the park.
TARGET MARKET & CUSTOMERS
 We are targeting the customers who are
involved in an occupation:
 Doctors
 Engineers
 Business Person
 Working Class
Reason behind this target is because of the
increase in the opening of new firms in Lucknow, So
that we are providing him flats with all comfort.
PRICING POWER
 2BHK
 Drawing room- 12sq.ft.*15sq. Ft.= 185sq. Ft.

 Bed Room1- 10sq.ft.*10sq.ft.= 100sq.ft.

 Bed Room2- 10sq.ft.*12sq.ft.= 120sq.ft.

 Kitchen- 6sq.ft.*8sq.ft.= 48sq.ft.

 Bathroom- 4sq.ft.*8sq.ft.= 32sq.ft.

 Bathroom common- 4sq.ft.*8sq.ft.= 32sq.ft.

 Passage- 3sq.ft.*10sq.ft.= 30sq.ft.

 Balcony- 15sq.ft.*2sq.ft.= 30sq.ft.

TOTAL- 572 sq.ft.

 3BHK
 Drawing room- 12sq.ft.*15sq.ft.= 185sq.ft.

 Bed Room1- 10sq.ft.*10sq.ft.= 100sq.ft.

 Bed Room2- 10sq.ft.*12sq.ft.= 120sq.ft.

 Bed Room3- 10sq.ft.*12sq.ft.= 120sq.ft.

 Kitchen- 6sq.ft.*8sq.ft.= 48sq.ft.

 Bathroom- 4sq.ft.*8sq.ft.= 32sq.ft.

 Bathroom- 5sq.ft.*10sq.ft.= 50sq.ft.

 Bathroom common- 4sq.ft.*8sq.ft.= 32sq.ft.

 Passage- 3sq.ft.*10sq.ft.= 30sq.ft.

 Balcony- 15sq.ft.*2sq.ft. = 30sq.ft.

 Balcony- 3sq.ft.*10sq.ft.= 30sq.ft.

TOTAL- 800sq.ft.
THE VISION AND THE PEOPLE
 Vision- We aspire to be most preferred
environmental sensitive ‘housing maker’ and to
be trusted leader in a real estate sector
contributing towards progressive India.
 Mission- We commit to provide customer
satisfaction and creative value for stakeholder
through professionalism, transparency, quality,
cutting edge technology and social
responsibility.
COMPUTER AND COMMUNICATION TOOLS
 Office-
 2 AC (1 Ton)- 2*25000= Rs50,000
 Light- 10,000
 2Fan- 2*1700= 3400
 8 chairs- 8*4000= 32000
 Desktop- 35000
 Multi Printer- 16000
 Internet- (1000+700)= 1700
 Router- 1500
GENERAL STORE
 1AC (1Ton) – 25000
 Light- 15000
 3Fan- 3*17000= 51000

GYM
 2AC (1Ton)= 2*25000= 50,000
 Gym Equipments- 15,00,000
 Light – 15,000
 Fan – 4*2000= 8000
MARKET OF REAL ESTATE SHRINKING OR
GROWING
India’s housing market remains weak. Homes
sales and residential construction activity
continue to fall. Except for Hyderabad, which
registered an impressive double-digit price
growth during the year to Q2 2019, prices have
been largely flat in other major cities. In
addition, India´s economic growth is flagging,
undermining its arguably overvalued property
market.
During the year to Q2 2019, according to PropTiger:
 Hyderabad witnessed the highest y-o-y price increase at 17%, to
an average of INR 5,131 (US$75) per sq. m.
 In Bangalore, prices rose by 3% y-o-y to INR 5,157 (US$75) per
sq. m.
 In Chennai, prices were steady at an average of INR 5,174
(US$75) per sq. m.
 In Ahmedabad, prices rose by 1% y-o-y to an average of INR
2,857 (US$41) per sq. m.
 In Gurgaon, the average house price fell by 3% y-o-y to INR4,950
(US$72) per sq. m.
 In Mumbai, the average house price rose by 3% y-o-y to INR
9,396 (US$136) per sq. m.
 In Kolkata, prices rose by 1% y-o-y to INR 3,936 (US$57) per sq.
m.
 In Pune, prices rose by 2% y-o-y to INR 4,821 (US$70) per sq. m.
 In Noida, prices were unchanged at an average of INR 3,899
(US$57) per sq. m.
 During 2018, the National Housing Bank’s
composite house price index for 50 cities
rose by 3.9%, following y-o-y rises of 3% in
2017, 6.4% in 2016, 5.6% in 2015 and 1.1%
in 2014. However when adjusted for
inflation, house prices actually fell 1.2% in
2018 from a year earlier.
 Residential construction activity is falling. In
Q2 2019, only 37,852 housing units were
launched, down 47.4% from a year earlier.
Except in Gurugram, new launches fell
across all other cities in Q2 2019.
Demand is also depressed. In Q2 2019, home sales in
India’s 9 major markets (including Ahmedabad, Bengaluru,
Chennai, Gurugram, Hyderabad, Kolkata, Mumbai, Noida,
and Pune) fell by 10.8% to 71,957 from the same period last
year, according to PropTiger.
 “In the recently announced Budget, the government has
also increased the deduction on the home loan interest
component to Rs 3.50 lakh on affordable housing. This
would also trigger fresh demand for affordable homes. As a
result of renewed sales activity, inventory stock would also
decline.”
 The total unsold inventory stock in India’s
top 9 cities fell by 12% to 797,623 units in
Q2 2019 from a year earlier, according to
PropTiger
 Likewise, overall inventory overhang declined
to 30 months in Q2 2019, from 33 months
in the previous year. Hyderabad has the
lowest inventory overhang of 15 months
while Noida has the highest of 41 months.
 India’s mortgage market is growing very
rapidly

 Total housing loans in India amount to slightly less than

10% of GDP, low compared to, for instance, China at
20% of GDP, the UK at 88% of GDP, or the US at 81% of
GDP. Nevertheless, the combined property portfolios of
banks and specialized housing finance companies has
risen by 20% annually over the last decade. Banks
have made US$ 142 billion of real estate loans,
according to Ambit Capital, while Housing Finance
Companies have a real estate exposure of US$ 68
billion
 In 2015, the Prime Minister Awas Yojana’s ‘Housing for All’
project was launched in an effort to address the housing
shortage amongst low-income households in cities by
building 20 million houses by 2022. A rural component to
the program was later added, which aims at building and/or
upgrading 10 millions houses this year.
MARKETING AND SALES STRATEGY

Real estate marketing strategies are

everywhere. But as a real estate
professional, you don’t have time to test
a real estate marketing strategy to see what
works.

Step 1: Get an SEO Web Design

Your website is the home base for your real estate
business. It’s the place that each real estate marketing
strategy leads potential clients. Here, people learn
about how you help clients with buying and selling.
They explore your methods and real estate specialties.
A great website design helps you tell the story of who you
are and what you do in a way that people connect to you

What Is SEO?
SEO stands for “search engine optimization”. SEO is a set of
strategies that you apply to become more visible in
Google’s search results. It includes two major
components:
On-Page SEO – What you do on your website to provide a
great experience (Quality Content, Easy to use, Fast, etc.)
Off-Page SEO – What you do off the website to demonstrate
that you are an authority in your industry (Networking
with other important websites, Social media, etc.)
Competitor Analysis
When building an optimized website, look at what’s
already out there. Who are your top competitors
online and in your local area? Do they have a real
estate marketing strategy?
From this analysis, see what’s working. What do you
need to do better to outperform these websites?
That’s where your real estate marketing strategy will
come in handy.
User Experience (UX)
It all starts with user-friendliness. Build your website
with the end user (visitor) in mind. Think about how
they will use the site. What elements will they expect
your site to have? What will they find useful?
Mobile-friendliness
Over 80% of time spent on social media is done so on
mobile devices. Are you leading people from social media
to your website? You should be, which is why it must
be highly functional on mobile.
In addition to just being easy to use on mobile, consider
how you can integrate mobile into the home buying and
selling experience with:
 Mobile apps and tools
 Mobile Virtual walkthroughs
 Mobile Chat
 Mobile-connected thermostats
 Mobile-keyless entry (probably for other agents)
 Mobile payments
 Mobile documents review
 Made for Speed
 47% of people now expect a website to load
in fewer than 2 seconds. For every additional
second it takes a page to load, 11% of
people will leave the site.
Step 2: Expand Your Social Media Presence

 Choosing the Best Platforms

First of all, the platform you choose should be
one that you understand well. Do you love
Facebook and can’t live without it? Then
Facebook is probably a great choice for you.
Because you use the platform yourself, you
better understand how your potential clients
use it? What kinds of content do they like to
engage with?
Building Your Following
When building your social media following, don’t
try to appeal to everyone all at once
 Engaging Your Followers

 Building your following on a social media

platform gives you people who organically see
what you post on that platform.
 Apply strategies here to get people engaged and keep them
engaged like:
 Tracking what’s popular and posting more of it
 Regularly posting links to blog posts and videos that your target is
looking for
 Sharing vibrant visuals that people like and share instantly
because of the emotional impact
 Comment back when people comment to start conversations
 Run contests
 Post quizzes, surveys and other interactive content
 Share pictures of recent happy clients who closed on homes
(with their permission)
 Share your latest listings
 People have millions of accounts they can follow. Why should they
be interested in yours?
 Give people a reason to keep following and interacting with you.
Social media real estate marketing strategies include utilizing
many kinds of content that people will love and share.
 Step 3: Use Social Media Advertising to
Target Potential Clients
 You’ve got a great rhythm going on your
website and social media profile. You have a
publishing schedule. You create a certain
number of pieces a week and share them.
Now it’s time to start taking this to the next
level.
 Step 4. Use Search Engine Advertising to Reach Your
Target at Precisely the Right Time
 Search engine advertising is another way to get more
real estate clients quickly. People who search for
things in search engines are very high intent. They’re
often ready to do something now.
 If someone searches for “Open houses this
weekend”, you have just what they’re looking for.

Step 5: Nurture Leads Through Email

the truth is that people love these kinds of emails. In
fact, 77% of people say they prefer email
communication from professionals.
COMPETITORS

ELDECO

AMRAPALI GROUP

PARSAVNATH
LICENSE

 RERA (real estate regulatory authority)

 Business registration

 Service tax registration

 Real estate agent licensing

 GST registration
JOB APPLICATION FORM
SCREENING PROCEDURE USED FOR HIRING

 RESUME SCREENING
 APPLICANT TRACKING SYSTEM
 REFERENCE CHECKING
 CHECKING ONLINE
 SKILL TEST
 INTERVIEW
 KNOWLEDGE CHECKING
BENEFITS
 WORKERS COMPENSATION
 FAMILY MEDICAL INCOME ACT
 ACCESS TO HEALTH INSURANCE
 PAID OFF TIME
 SHORT TERM OR LONG TERM DISABILITY
 WELLNESS PROGRAMME
 EDUCATIONAL BENEFITS
 FLEXIBLE BENEFITS
JOB DESCRIPTION OF RECEPTIONIST
Receptionist Job Responsibilities:
Serves visitors by greeting, welcoming, and directing them appropriately; notifies
company personnel of visitor arrival; maintains security and telecommunications
system.
Receptionist Job Duties:
 Welcomes visitors by greeting them, in person or on the telephone; answering or
referring inquiries.
 Directs visitors by maintaining employee and department directories; giving
instructions.
 Maintains security by following procedures; monitoring logbook; issuing visitor
badges.
 Maintains telecommunication system by following manufacturer's instructions for
house phone and console operation.
 Maintains safe and clean reception area by complying with procedures, rules,
and regulations. Maintains continuity among work teams by documenting and
communicating actions, irregularities, and continuing needs.
 Contributes to team effort by accomplishing related results as needed.
Receptionist Skills and Qualifications:
Telephone Skills, Verbal Communication, Microsoft Office Skills, Listening,
Professionalism, Customer Focus, Organization, Informing Others, Handles
Pressure, Phone Skills, Supply Management
E-COMMERCE PLANS

 Tie up with property dealing website(magic

bricks,99 acres housing.com)
 Develop your own website
 Make virtual tour on website
 Add your property locations to Google maps
 Ask people to add reviews to Google
 Make a face book page and INSTAGRAM profile
 Make a mailing list of potential costumers
 Setup an email and phone no. for costumer
enquiry and grievances
 Hire betting and keywords like 2bhk and 3 BHK,
property in Lucknow, property in omax, flats etc.