Documente Academic
Documente Profesional
Documente Cultură
Long Message
Long Message
Formats
Formats
Effective
Effective
Visual Support
Visual Support
The “You”
The “You”Attitude
Attitude
Message Tone
Message Tone
CulturalAwareness
Cultural Awareness
Accurate
Accurate Complete
Complete
Clear
Clear and
and Documented
Documented
Balanced
Balanced Logical
Logical Properly
Properly
Summary
Summary
Conclusions
Conclusions
Recommendations
Recommendations
Action
Action Plans
Plans
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 - 9
Strategies for
Successful Proposals
• Demonstrate your knowledge
• Provide examples and information
• Research the competition
• Prove your proposal is feasible
• Relate your proposal to the reader
• Package the proposal attractively
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 - 10
Drafting Proposal Content
Introduction Body Conclusion
Readability
Readability Words
Words Introductions
Introductions
Frameworks
Frameworks Sentences
Sentences Summaries
Summaries
Relationships
Relationships Paragraphs
Paragraphs Overviews
Overviews
Contrast
Visual Convention
Contrast Convention
Literacy
Balance
Balance Create Images Simplicity
Simplicity
Data and
Data and
Information
Information
Concepts
Concepts
and Ideas
and Ideas
Use Common
Use Common Units
Units
Round Numbers
Round Numbers
Label Columns
Label Columns
Rows and
Rows and Columns
Columns
Limit Information
Limit Information
Document Sources
Document Sources
Trends
Trends
80%
60% Variables
Variables
40%
Relationships
Relationships
2006 2007 2008 2009
80,000
70,000
Average Per Game
60,000
50,000
40,000
30,000
20,000
10,000
0
2003 2004 2005 2006 2007 2008 2009
Show Changes
Indicate Composition
14,000 $7,000
12,000 $6,000
10,000 $5,000
Training Costs
Head Count
8,000 $4,000
6,000 $3,000
4,000 $2,000
2,000 $1,000
0 $0
2004 2005 2006 2007 2008 2009
Logical Arrangement
Contrasting Colors
Numbers or Percents
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 - 27
Percentage of Time Spent Online
By Age Group
CountlessData
Countless DataPoints
Points
WideGraphical
Wide Graphical Variety
Variety
ComplexDynamic
Complex DynamicData
Data
Keyboard
Keyboard First
First Next
Next
Input Hard
Hard Copy
Copy Hard
Hard Copy
Copy
Edit
Edit OK?
OK? Yes
Yes
Edit
Edit
No Submit
Submit
Report
Add?
Add?
Keyboard
Keyboard Keyboard
Keyboard
Input/Edit Input/Edit
No
Style
Style and
and Style
Style and
and
Spelling
Spelling Spelling
Spelling
Chief
Chief Executive
Executive
Officer
Officer
Executive
Executive Executive
Executive
President
President
Vice
Vice President
President Vice
Vice President
President
Vice
Vice Vice
Vice Vice
Vice Vice
Vice Vice
Vice
President
President President
President President
President President
President President
President
Region
Region Region
Region Region
Region Region
Region Region
Region
11 22 33 44 55
District
District District
District District
District District
District District
District District
District District
District
AA BB CC DD E
E FF GG
Maps Drawings
Diagrams Photographs
Computer
ComputerAnimation
Animation
Digital
Digital Video
Video
Design
Design Position
Position Appearance
Appearance
Consistency
Consistency Title/Number
Title/Number Documentation
Documentation
Efficiency
Efficiency Caption/Legend
Caption/Legend Honesty
Honesty
Revising
Producing
Proofreading
Distributing
Readability
Readability
Organization
Organization
Style and
Style and Tone
Tone
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 - 36
Producing Formal Reports
Type of Report
Audience Needs
Report Length
Prefatory
Prefatory Text
Text of
of the
the Supplementary
Supplementary
Parts
Parts Report
Report Parts
Parts
Type of Company
Cover
Cover Title
TitleFly
Fly Title
TitlePage
Page
Letter
Letterof
of Letter
Letter of
of Table
Table of
of
Authorization
Authorization Transmittal
Transmittal Contents
Contents
List
List of
of Synopsis
Synopsisoror Executive
Executive
Illustrations
Illustrations Abstract
Abstract Summary
Summary
Introduction
Introduction
Body
Body
Closing
Closing
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 - 39
Supplementary Parts
Appendixes
Appendixes
Bibliography
Bibliography
Index
Index
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 - 40
Formal Proposals
Unique Prefatory Elements
Copy of
Copy ofthe
theRFP
RFP
Synopsis/ExecutiveSummary
Synopsis/Executive Summary
TransmittalDocument
Transmittal Document
Introduction
Introduction
Body
Body Section
Section
Conclusion
Conclusion
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 - 42
Proofreading
Inconsistencies
Inconsistencies
Errors and
Errors and Omissions
Omissions
Missing Elements
Missing Elements