Evaluation Strategy

Objective 1:
To ensure that all young visitors have an effective
educational experience AT the museum.
“Effective” means that…
• every child’s experience:
• is interactive
• includes critical-thinking/problem solving
• is supported by positive adult guidance

• every child leaves with:

• motivation/ ideas for a future profession
• actionable lessons
 Objective 1:
To ensure that all young visitors have an effective
educational experience AT the museum.
Key Evaluation Questions Evaluation Tools
• Is every young visitor having an • Review of activity/exhibits
‘effective’ experience? • Observation of activities
• What is learned/remembered? • General Visitor Surveys / Video
• Does every child have the • Teacher Feedback Surveys (on-
opportunity to engage with exhibits site/phone)
equally? • Teacher Focus Groups
• Youth Feedback Activities
• Youth Focus Groups
• Guides’ Focus Groups
Objective 2:
To ensure that the Tin Marin learning experience
continues BEYOND the museum visit.
The museum provides:
• targeted messages re: continued engagement
• pre-visit materials to maximize their museum experience
• in-person strategies to support hands-on learning
• take-home resources to continue key conversations after the visit.

• Teachers/parents are equipped to:

• Connect museum learning with the outside world
• Implement interactive learning activities/ behaviors in low-resource environments
• Describe the importance and power of play
 Objective 2:
To ensure that the Tin Marin learning experience
continues BEYOND the museum visit.
Key Evaluation Questions Evaluation Tools
• What resources are available to support • Review of activity/exhibits
continued learning, who has access, and
who is using them? • Observation of activities
• How does the experience of those using • General Visitor Surveys
additional resource compare with those
who do not? • Teacher Feedback Surveys
• How does the learning of those benefitting • Teacher Focus Groups
from additional resources compare with • Youth Feedback Activities
that of those without resources?
• Youth Focus Groups
• Online analytics
Evaluation Frequency
Weekly Monthly Quarterly Yearly/As Needed
Review of
Observation of activities Observation of activities As Needed
Youth Feedback Activities activity/exhibits

Focus Groups with

Teacher Feedback Online analytics Guides, Youth, Teachers,
Surveys (on-site/phone) Parents
For Future Consideration…
• Learning frameworks / Theory of learning
• Staff training on monitoring & evaluation
• Outreach strategy
• TM Movil
• External events
• Temporary/Traveling Exhibits