Documente Academic
Documente Profesional
Documente Cultură
BASES OF
INTERNATIONAL
MARKETING
At the end of this chapter, students will be
able to discuss:
i. Absolute Advantage
ii. Comparative Advantage
iii. Equal Advantage
I. Absolute Advantage
• To earn profit
• Required for survival
• To allow pursuit of non-profit-oriented
goals.
Exhibit 1.0 A classification of export motives
Specific Reasons
1. No permanent export
2. Export via agent
3. Export via sales subsidiaries
4. Production in a foreign subsidiaries
2. Levels of Exporting
1. Export of surplus
2. Export marketing
3. Overseas Market Development
4. Technology Development
Exhibit 1.1 Levels of exporting
Internationalization of manufacturing firms
often, but not always, occurs in several
stages such as: