Baja Fresh 2.

New messaging on soffit supporting the Baja Fresh brand

New menu board makes ordering easier and a more promise of the freshest ingredients prepared by hand.
enjoyable experience for guests
 Baja Fresh 2.0
New messaging on the salsa bar backdrop which supports the Baja Fresh brand promise of the
freshest ingredients prepared by hand every day:

To verify this promise, each day the kitchen

person preparing the salsas will sign “hand-
made today by” card with the time salsa was
prepared. As illustrated, “R Garcia” prepared
the each salsa by hand this morning at “9:45A”
 Baja Fresh 2.0
“We love our customers” and “Live Fresh” execution in 2.0
 Baja Fresh 2.0
“Instant Gratification execution in 2.0”
Branding Execution
 Brand Differentiation
Real Ingredients
No freezers , no microwaves, no preservatives an no canned anything, Ever! We didn’t just start doing these things this
way or add a menu item or two that’s a better choice. We use only quality chicken, steak, carnitas and seafood plus
farm fresh veggies all delivered to every restaurant for every meal. Just like always.

Real Flavor
Working with passion, precision and patience, our dedicated chefs arrive early to ensure that the quality of our flavors
matches the commitment to our mission. Whether preparing salsa, slow cooking and simmering side dishes, or fire
grilling to perfection, our flavors are real. And tasting is believing.

Real Difference
Creating authentic Mex is more than just putting things together from a recipe. It’s the courage to be a little different, a
little more true to the heritage of our taste and a little more Baja. It’s why we take the time to craft every salsa,
dressing, marinade and entrée using real ingredients that deliver real flavor. Because tasting Baja fresh, makes a real
difference.

A Real Experience
Nothing is processed here. You’ll see our chefs dice, chop, trim, and fire grill when you order. No shortcuts are taken to
get your meal out faster. We even prepare our delicious chips and marinades fresh throughout the day, every day.
Competitors can call themselves fresh. But there’s only ne choice for a real experience. Baja Fresh is real and real
matters.
Available Models
Preferred Site Criteria & Demographics
Site Guidelines:
• High-visibility, In-Line, End-cap, Class A locations
• Standard in-line development models
• Grocery store or power center anchored shopping centers
• Food courts
• 25’ frontage minimum
• Adequate parking with direct access to building entrance
• Four exclusive “take-out” parking spaces in front of restaurant
• Ability to incorporate patios, awnings and umbrellas adjacent to the space preferred
• Ideal visibility is 500’ from 2 directions

Preferred Demographics (within a 2 mile radius)

• Population of 35,000, daytime population of 10,000 within 1 mile
• Minimum of 20,000 vehicles daily on main frontage drive
• $60K median household income
• Average age of 35
Brand Recognition
Baja Fresh: International Locations
Dubai, UAE
• 590 Mall of the Emirates
• 620 Yas Mall, Yas Island
• 654 Mirdif City Centre

Singapore
• 603 Singapore Rendezvous Hotel
• 648 Singapore American School
• 665 The Sail

**Saudi Arabia coming soon…