2015

Metrobank Foundation
Campaign Collaterals
Creative Brief
Overview
Established on January 8, 1979 by George S. K. Ty, sixteen (16) years after he founded
the Metropolitan Bank & Trust Company (Metrobank), the Metrobank Foundation is
engaged in social development projects in the Philippines and other parts of Asia.

As the corporate social responsibility arm of the Metrobank Group, the Foundation
implements various programs in education, visual arts and healthcare. It also maintains
an active and dynamic partnership with other organizations that likewise provide
services for the disadvantaged. Among the Foundation’s flagship programs are the
Metrobank Art & Design Excellence (MADE), Search for Outstanding
Teachers (SOT), College Scholarship Program (CSP), Metrobank-MTAP-
DepEd Math Challenge (MMC), The Outstanding Philippine Soldiers (TOPS),
and Country’s Outstanding Policemen in Service (COPS), and the recently
launched Search for Journalists of the Year (JOY).

It also supports programs aimed at educating the citizenry on public-interest issues

through research and lectures given by the distinguished holders of the Metrobank
Foundation Professorial Lecture established by the Foundation in partnership with
reputable educational institutions. The Foundation is also the principal owner of the
Manila Doctors Hospital (MDH), one of the leading centers of wellness in the country.
Background

The Metrobank Foundation Search for Outstanding Teachers (SOT)

continues to be one of the most prestigious award-giving bodies for the
country’s educators. Since the awarding of the 1st batch in 1985, outstanding
teachers from elementary, secondary, and higher education levels have
already been recognized. In fact, it has earned an unquestioned respect,
recognition, and credibility that have become an institution to model after.

The Search is being supported by the Department of Education (DepEd) and

the Commission on Higher Education (CHED). With the advocacy of honoring
excellence in the education sector, the Search has been awarded the Grand Anvil,
the highest recognition during the 45th Anvil Awards given by the Public Relations
Society of the Philippines (PRSP) in 2009.

Over the years, the Search has become a sought-after award among educators as it
earned the prestige of becoming a benchmark of excellence in the teaching
profession awarding over 300 educators to date.
Background

The search for the Country’s Outstanding Police

Officers in Service (COPS) is an annual program
undertaken by the Metrobank Foundation, Rotary
Club of New Manila East and PSBank, in cooperation
with the Philippine National Police. With the aim to
recognize the shared responsibility between the police and
the community, the recognition is given to gallant men and
women of the police force who are able to work with the
community in preventing and solving crime.

The Search has produced awardees from the PNP

for both commissioned and non-commission officers
who are not just exemplary in their sworn duties but
are also agents of community involvement in crime
solution and crime prevention.
Background

The Outstanding Philippine Soldiers is an annual Search jointly

undertaken by the Rotary Club of Makati Metro and the
Metrobank Foundation, Inc. The Search is the realization of the shared
conviction of the Rotary Club of Makati Metro and the Metrobank
Foundation to honor excellence among the men and women in the
military as an expression of the civilian sector’s appreciation and
gratitude for our soldiers’ selfless acts of gallantry in preserving our
nation’s sovereignty.

Two Enlisted Personnel and one Commissioned Officer from each

of the three military branches, namely the Philippine Army, the
Philippine Navy and the Philippine Air Force, are selected as winners.
Every year, a winner is also selected from the Technical Support Group
of the military, i.e. the medical corps, the corps of professors and the Judge
Advocate Group Office.
Background

Collectively called as the Metrobank Foundation

Outstanding Filipinos, these exemplary teachers,
soldiers and police officers are honored because of their
dedication to service and being champions of excellence
even in the most trying of circumstances.
Background

Interior
Painting Sculpture Architecture
Design

The Metrobank Art and Design Excellence (MADE) Competition has been
promoting the arts and culture. It started in 1984 as the National Painting
Competition, one of the earliest corporate-sponsored arts contests, and in
1996, the competition evolved into the Young Painters Annual. In 2004, the
MADE Competition was launched. MADE has expanded its arts program by
having, aside from painting, competitions in sculpture, architecture and interior
design. For the past years, MADE has been a celebration of the Filipino artists’
talent and creativity through its support to budding painters, sculptors, interior
designers and architects.
Background

In partnership with the Mathematics Teachers Association of the Philippines

(MTAP) and the Department of Education (DepEd), the Metrobank Foundation,
Inc. holds the Math Challenge to provide students with a venue to hone their
mathematical skills in an atmosphere of friendly competition and to contribute
in improving the quality of mathematics education in the Philippines.
Specifically, it aims to: awaken greater interest in Mathematics among
elementary and high school students in both private and public schools all over
the country; encourage students to strive for excellence in Mathematics;
encourage mastery of basic mathematical skills; discover mathematical talents
among elementary and high school students; and; provide students
opportunities in leadership and cooperative undertaking. Cash prizes, trophies
and recognition await both the contestants and the coaches in this event.
 Objective
The 2014 MBFI Collaterals aim to:
1. convey message on the Foundation’s programs in advancing key
pillars in building the nation (teachers, police, military, artists)
through its recognition programs, thereby contributes in
strengthening the institutions they each represent;

2. convey that Metrobank Foundation is a development organization;

3. communicate the that the Foundation contributes in improving the

quality of mathematics education in the Philippines through its math
competition;

4. encourage the public to nominate or join the recognition programs;

and

5. deliver pertinent information about competitions.

Objective
To produce a:
a. poster and brochure for SOT
b. poster for TOPS
c. poster for COPS;
d. campaign collaterals for MADE representing its 4
competitions and what the Search is about;
e. poster for MMC

with unifying elements across all, to be printed according

to specifications and delivered within agreed timelines.
Target Audiences
A. OUTSTANDING FILIPINOS
PRIMARY
• teachers, police and military force, particularly
potential nominees for SOT, COPS and TOPS
• Nominators and endorsers

SECONDARY
• Partner institutions (DepEd, CHEd, AFP, PNP, Metrobank
branches, PSBank, Rotary Club of Makati Metro and New
Manila East)
• Professionals
• Government officers/agencies
• CSR practitioners (corporate foundations, NGOs)
• Members of the business community
Insights “SOT, COPS, TOPS
recognize excellence in
A. Outstanding Filipinos
education, police force
and the military.”
“We are proud of the men and
women who serve the nation.”

“I would like to nominate an outstanding

teacher/police/soldier in my community.”

“Metrobank Foundation
recognizes excellent key
pillars of the society.”
Target Audiences
B. MADE
PRIMARY
• artists, sculptors, interior designers, architects,
students, educators
• Nominators and endorsers

SECONDARY
• Art enthusiasts
• Professionals
• Government officers/agencies
• CSR practitioners (corporate foundations, NGOs)
• Members of the business community
Insights “MADE recognizes
B. MADE excellence in the arts.”

“I would like to join the Metrobank

Foundation art/sculpture/interior
design/architecture competition.”

“Metrobank Foundation
supports Filipino
culture and arts.”
Target Audiences
C. MMC
PRIMARY
• elementary and high school students, teachers, school
administrators, parents

SECONDARY
• Partner institutions (Mathematics Teachers Association
of the Philippines, DepEd)
• Math enthusiasts
• Professionals
• Government officers/agencies
• CSR practitioners (corporate foundations, NGOs)
• Members of the business community
Insights
C. MMC “MMC recognizes and hones
students’ mathematical skills.”

“Metrobank Foundation
encourages students to strive
for excellence in Math.”
Brand Personality
OUTSTANDING MADE MMC
FILIPINOS
•Inspiring •Creative •Excellence
•Credible •Artistic •Skillful
•Professional •Ingenuity •Competent
•Trustworthy •Excellence •Youthful
•Compassionate •Inspiring •Challenging
•Excellence-Driven •Prestigious •Exceptional
•Encouraging •Innovative •Fun
Essentials
1. Unifying Message/Tagline for all collaterals
other than the design
2. Highlight of the 30th anniversary of SOT
and MADE in its collaterals
3. Typographies of the Foundation’s Searches
4. Layout should be sleek, clean and corporate
(can have more creative elements for MADE and
MMC)
5. Overall treatment should fit in the criteria of
different award giving bodies
Key Messages
1. The winners of the 2014 SOT, COPS, TOPS and MADE are
outstanding examples of excellence in their respective fields.
2. For 30 years, the Search for Outstanding Teachers (SOT) is
the highest and most distinguished private-sector recognition
for Filipino teachers.
3. For 30 years, the Metrobank Art & Design Excellence (MADE)
is advocating for excellence in the fields of painting, sculpture,
interior design and architecture.
4. The Metrobank Foundation remains deeply committed to
fostering a culture of excellence and strengthening key pillars
of the society – education, police, military and the arts through
its Recognition Programs.
2014 Collaterals

*MADE and MMC

collaterals can be
different/more creative
but should still follow a
unifying theme
2013 Collaterals

*MADE and MMC

collaterals can be
different/more creative
but should still follow a
unifying theme
Mandatories
• MBFI logo
• Logos of the programs
• Logos of institutional partners
• Unifying theme, copy and
design for all the collaterals
• Basic competition information
• Contact Details
 Collateral Requirements
Collaterals Size/Specs Quantity
MMC Poster 18” Width x 24” Length, Matte 800 pcs

Outstanding Filipinos Poster- 18” Width x 24” Length, Matte SOT 800 pcs
Calendar
TOPS 2, 000 pcs
COPS 2, 000 pcs
SOT Brochure 2,000 pcs

MADE Poster 18” Width x 24” Length, Matte 2, 500 pcs

MADE Flyers 8.4” Length x 4” Width, Glossy 5, 000 pcs

MADE Pull – Up Banner 2 pcs

MADE Tarpaulin 6” Width x 3” Length, Landscape 30 pcs

Orientation
MADE Entry Forms: Legal Folded Painting 1, 200 pcs
Painting
Sculpture 1, 000 pcs
Sculpture
Architecture Architecture 700 pcs
interior design
Interior Design 700 pcs
Timeline
October October 13-17 October 20-21 October 22-31 November 3-7 Last week of
7-10 November

Development of Conceptualization Agency Layout of Printing and Printing and

Creative Brief of creative presentation of collaterals and delivery of delivery of MADE
by MBFI & concept and theme, concept, revisions Outstanding Collaterals
approval of theme by and lay-out Filipinos Poster-
principals; suppliers design; Calendar and MMC
Announcement Poster
MBFI to forward and meeting with
creative brief to winning bidder
participating
suppliers
 Thank you !
PERSON-IN-CHARGE

Alyssa Garcia
898 8855 | 0933-5224186
For more information on our programs,
please visit our website:
www.mbfoundation.org.ph