 Brodo is full of innovative

BRO.DO SWOT
young people that can make
adorable shoe design.
 Brodo have good brand

Analysis reputation as it delivers

quality as one of its
competitive advantage
Helpful Harmful  Brodo’s operational expense
INTERNAL is relatively lower because it
applies semi virtual office.
 Brodo has sustain investors

Strengths
 Shoe market potential in
Indonesia’s still very big.
Weaknesses
 Brodo doesn’t have its
 There are lot of shoe
own production facility.
related segment that
 Brodo depends a lot to
hasn’t been touched yet
the traditional shoe maker

Opportunities
Threats
 The shoe maker may sell the
design to its competitor
 Competitor with high EXTERNAL
technology may create
better shoes
 Valuability

Organized
VRIO Rarity
Analysis

Inimmitability
VRIO Analysis Explanation
• Valuable
As Bro.do product has good brand reputation, the brand itself become valuable for both
customer and shareholders. Bro.do brand itself is easy to remember and sound classy
• Rarity
The more people commodisize the internet, the more easily Bro.do product can be acquired
because Bro.do product uses website as marketing media.
• Inimitability
Unfortunately, brodo doesn’t have its own production facility. It depends a lot to traditional shoe
maker which is very possible to them to sell the design to their competitor
• Organized
 The operational activity inside Bro.do is well organized since they have the Key Performance
Indicator from top management until the lowest staff, and Bro.do strictly applies the KPI
 Bro.do is very serious about recruiting employee, because it wants the employees that have
passion in working so they can deliver great value to the company