Documente Academic
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MALAYSIA
Functions of Trade Mark Laws
• To protect marks used to distinguish one
person’s goods/services from that of another
person’s
• These marks are commercial identifications
such as words, designs, slogans, logos,
symbols, signatures, labels, tickets, names or
combination thereof.
• TM law therefore serve to protect owners and
public from unfair competition and deception
History of Trade Mark
• From cattle branding to commercialisation
• Protection under legislation- came later than
protection under common law
• Protection under common law – came the
under the law of passing off and it is difficult
in proving goodwill.
Dual Systems of Protecting Marks
• Two systems of protecting TM are available in Malaysia
1) Protection under the Trade Marks Act 1976
Registered TM – on satisfying certain conditions, the
owner of the mark may apply for registration of the
mark for his goods or services under the TMA 1976.
On registration, the proprietor would have the right to
prevent others from using the same or similar marks
on the same goods or services.
2) Protection under Common Law
Unregistered Trade Marks – Law of Passing Off.
Advantages of a registration system
• The TM is protected from the date of registration
even if it is not yet been used.
• Much easier to prove reputation in a mark which
has been registered.
• Section 36- Certificate of registration prima facie
evidence of validity of original registration
• Less likely a rival trade will employ similar marks
• Register of TM is a public document
Disdvantages of a registration system
• Administrative cost to bear for the initial
registration and subsequent renewal
• A contested application for TM (opposition
proceeding) may involve substantial expenses
and inconviniences
• Non-use of a registered TM may lead to the
mark’s being expunged from the register
• Mark that become too well known as to be
generic will also lead to rectification.
Qualification of a mark
• A mark can only be registered of if it has a
degree of distinctiveness which make it readily
identifiable in the marketplace
• A mark should not be allowed to comprehend
material which is in common use or which
another trades may reasonably wish to
employ in relation to his own goods.
What is a “Mark” under TMA 1976
• See Section 3(1)
• S. 3(2)(a)
• S. 3(2)(b) and
• S. 3(2)(c)
What is a Mark?
• Coca-cola’s Application [1986] FSR 472
• Whether the bottle of Coca Cola is a mark.
• …The Registrar of Trade Marks has always taken
the view that the function of trade mark
legislation is to protect the marks but not the
article which is marked.
• The word “mark” both in its ordinary meaning
and in its statutory meaning is apt only to
describe something which distinguishes goods
rather that the goods themselves. A bottle
container is not a mark.
What is mark?
• Hallgarten’s Application
- Whisqueur
- From Whisky Liqueur. It has obvious meaning,
therefore not an invented words.
Words Having no direct reference
• S10(1)(d)… to the character and quality of the
goods or services not being according to its
ordinary meaning a geograhical name or
surname.
• Descriptive, Laudatory
Words Having no direct reference
• Heavenly Trade Mark [1967] RPC 306
- First, the qualifications of a mark proposed for
registration must considered in relation to the goods
on which it is used or proposed to be used…This
principle can be seen to applied in many like”good”,
“best”, “perfect” would be unregistrable for any goods.
- Second, consideration must be given to the questions
whether other traders are likely in the ordinary course
of their business and without improper motive to
desire to use the word upon or in connection with their
own goods.
Words Having no direct reference
• Health Trade mark
• “Health” for cocoa and chocolate
• Not allowed – laudatory epithet
Words Having no direct reference
• Geographical names
Yorkshire Copper Works (Yorkshire TM)
- Yorkshire is an industrial city
- Important geographical name can never be or
become adapted to distinguish or capable of
distinguishing an individual traders goods no
matter how much use have been made to it.
Words Having no direct reference
• Exception for Geographical names
1) The geographical origin is not credible eg North Pole
for bananas.
2) The name refer to a place wholly owned by the
applicant who has de facto monopoly of production
of the goods in that place may be registered on a
minimum of evident with proof of sole ownership
3) Apollinaris for mineral water from a spring of that
name [1907] 24 RPC 436
4) Bourneville (unreported) for chocolate made in a
factory located in a place of that name built by the
philanthropist owner to house his employees
Geographical Indications
• Sabah Tea
• Sarawak Black Pepper
• Labu Sayong
• Menglembu Groundnuts
• Champagne
Words Having no direct reference
• Surnames
- Look in the directories.
- Ordinary and therefore it is not registered
Any other distinctive mark
• It must be peculiar that strike the eyes.
• Meaning of Distinctive
• Section 10(2A)
• Section 10(2B)
Section 10 (2A)
• (2A) For the purposes of this section, “distinctive”, in
relation to the trade mark registered or proposed to
be registered in respect of goods or services, means
the trade mark must be capable of distinguishing
goods or services with which the proprietor of the
trade mark is or may be connected in the course of
trade from goods or services in the case of which no
such connection subsists,either generally or, where
the trade mark is registered or proposed to be
registered, subject to conditions, amendments,
modifications or limitations, in relation to use within
the extent of the registration.
Marks which cannot be Registered
• Section 14 (a) if the use of which is likely to deceive or cause confusion to the public or
would be contrary to law;
• (b) if it contains or comprises any scandalous or offensive matter or would otherwise
not be entitled to protection by any court of law;
(c) if it contains a matter which in the opinion of the Registrar is or might be prejudicial
to the interest or security of the nation;
(d) if it is identical with or so nearly resembles a mark which is well known in Malaysia
for the same goods or services of another proprietor;
(e) if it is well known and registered in Malaysia for goods or services not the same as to
those in respect of which registration is applied for:
(f) if it contains or consists of a geographical indication with respect to goods not
originating in the territory indicated, if use of the indication in the mark for such goods
in Malaysia is of such a nature as to mislead the public as to the true place of origin of
the goods; or
(g) if it is a mark for consists of a geographical indication identifying wines, or is a mark
for spirits which contains or consists of a geographical indication identifying spirits, not
originating in the place indicated by the geographical indication in question.
..likely to deceive
• Meaning of deceive
• Intrinsic deception ie the TM itself deceive the
public and it stands by itself
• Deceive the public as to the place of origin,
composition, purpose or any characteristic of
the goods
..likely to deceive
• Orlwoola T.M (1909) 26 RPC – clothing made of
wool
• China Therm TM (1980) FSR 21 – The
composition of the article is made of plastic and
not from china (a fine porceline)
• Hacks’s Application (Black Magic) (1940) RPC 91 –
Sweets but actually a laxative
• Mc Glennon’s Application (1908) 25 RPC – A
postcard that have a maple leave. Which may
deceive public that it is from Canada
…cause confusion
• Edwards Application (1945)63 RPC 19
- Applicant – JARDEX for disinfectants
- Opposed proprietor for JARDOX for extracts of
meat.
- Held : Although not same description but
serious consequences arising through
mistakes or negligence could not be ignored.
Both application refused
..contrary to law
• Registration of a devise that has copyright may
be contrary to law because it confers exclusive
rights.
Search and
Consideration of
Application Reg 25
Advertisement of
Acceptance of Opposition – s
Acceptance in
Application s 27 28(1) and Regs 37-
Gazette – s 27 and
and Reg 26 51
Reg 33
Registration of
Refusal
Trade Mark s 30
The Exclusive rights
• ' Duration - 10 years from filing — s 32(1)
• Renewal - successive 10 years extensions
• The Exclusive Rights — section 38:
-Section 38(1)(a) rights - The right to prevent
others from using an identical or confusingly similar
mark on goods within the scope of the registration
-Section 38(l)(b) rights - The right to prevent
others from using the registered mark in comparative
advertising (importing a reference)
The Exclusive Rights
• Section 38
• Infringement of a trade mark
Section 38(1)(a) Infringement
• Fabrique Ebe] SA v. Sykt Pemiagaan Tukang Jam etc. [1988] 1 ML]
188
• Zakaria Yatim J. at pg. 191 - requirements to be satisfied by plaintiff
to establish infringement under section 38(1)(a)
1. The defendant used the mark identical with the plaintiffs mark.
2. The offending mark was used by persons who have not been
authorized or licensed by the plaintiff.
3. The defendants were using the offending mark in the course of
trade.
4. The defendants used the offending mark in relation to goods in
respect of which the trade mark is registered.
5. The defendants used the offending mark in such a manner as to
render the use of the mark likely to be taken as being used as a trade
mark.
Section 38(1)(a) Infringement
• Bali Trade Mark [1969] RPC 472; [1969] 2 All ER 812
• ' At page 492, "It is the person who only knows the
one word, and has perhaps an imperfect recollection
of it, who is likely to be deceived or confused. The
court should allow for imperfect recollection and the
effect of careless speech pronunciation not only on
the part of purchasers but also shop assistants." "
• principally from the phonetic similarity of BALI
pronounced "Barley" and BERLEI pronounced
"Burly". The visual similarity of the two marks is
negligible."
Section 38(1)(a) Infringement
• When is a mark confusingly similar?
• The factors to be taken into consideration:
- Customer care
- Imperfect recollection
- The “idea” behind the mark
- pronunciation
- Other trade circumstances
• ' Try to recollect the Nestle Trade Mark
Section 38(1)(a) Infringement
• Reasons for this provision I
• ' Irving Yeast-Vite v. Horsenail (1934) RPC 110
The House of Lords held that a D who sold yeast tablets
in bottles bearing a label with the words "Yeast Tablets,
a substitute for YEAST-VITE" had nevertheless not
infringed the registered trade mark "Yeast-Vite". There
was no attempt to say that the spurious goods were
"Yeast-Vite", so it could not mislead as to the origin of
the substituted goods.
Section 38(1)(a) Infringement
• Use of the Plaintiff‘ s mark in comparative
advertising (importing a reference):
• - The elements to be proved:
- Use of the plaintiff’ s mark
- Use on goods registered
- Use of the plaintiff’ s mark is likely to import a
reference to the plaintiff‘ “
- NB: No confusion as to origin necessary
Section 38(1)(a) Infringement
Bismag Ltd v. Amblins (Chemists) Ltd (1940) RPC 209
The D had put out an advertising pamphlet, attacking the alleged
large profits made by manufacturers of patented medicines and
extolling his own pharmaceutically comparable preparations,
together with comparative prices. In a particular instance, the
words were as follows :