MARKET

VARIABLES
Market variables

There are three (3) identified variables

related to the traveler‘s
individual differences that cause the travel
market to divide into distinct
groups, namely:
Socio-Economic and Demographics
Variables

These are factors affecting the human

social processes and
population characteristics in relation to
travel and tourism tendencies. Some
of the aspects include
Age - As people grow older, the desires and
activities are gradually
reduced to a more tranquil and relaxing
recreational activities. On the
other hand, the younger generation is
adventurous and feels excited
about every new thing that travel
destinations may reveal to them.
 Gender - Males are essentially active and
involve in various extreme
activities that can test their tolerance and
strength such as mountain
climbing, sky diving, water surfing, and
more. Females are typically
sentimental and loud as compared to
males. They need travel
destinations that can satisfy their
expressive side such as theme parks,
beach resorts, shopping centers, and other
places
Civil Status – Clients who are not yet
establishing their own family
has the greater tendency to avail of travel
products and services since
they have lesser family-related
responsibilities as compared to those
already married.
However, it is also the family that drives
individuals to
travel especially for parents who wish to
build strong bonding among
their children and let their children
experience learning which becomes
even more memorable when they are
together with their love ones.
Education - Customers with better
educational attainment are often
well-off compared to those who are less
educated. It is easier for
people who graduated from college to land
a professional work with
highly satisfying compensation that will
eventually improve his/her
socio-economic status.
 Aside from having a strong capacity to
avail of
travel products and services, well-educated
clients have better
understanding of different travel and
tourism policies and therefore
require lesser briefing than the average
clients.