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PRODUCT PENETRATION
PRESENTED TO PRESENTED BY
Dr. M Bhaskar Rao Laxmi Deepak Vanama
18BSPHH01C0636
Project outline
Introduction
Project implementation
Data collection
Interpretations
Learning's From SIP
Data Analysis
Outputs
Limitations
Achievements
Conclusion
About the company.....
In 1994 HDFC Bank was incorporated with its Registered
office in Mumbai inaugurated by then Union Finance minister
Manmohan Singh.
As of October 9 2018 the banks distribution Network Was at
4805 Branches and 12,260 ATM,s across 2567 cities and
towns.
HDFC Bank provides a number of products and services
including Wholesale Banking, Retail Banking , treasury , Auto
loans , Two wheeler loans, consumer durable loans and credit
cards.
There are also many products in the Retail banking like
savings accounts, current accounts, over draft accounts and
also fixed deposits , recurring deposits.
Acquisitions and Competitors .....
With Times Bank in the year 2000
Centurion bank in the year 2008
The competitors of HDFC bank are
State Bank of India (SBI).
ICICI Bank (ICICI)
Bank of Baroda.
Punjab National Bank.
Axis Bank
IDBI Bank.
Introduction
Categorization of customers
Classic
Preferred
Imperia
Depends on AMB
I can pitch all the 40 products of HDFC bank to the non
Managed customers by giving them service and during
my internship my portfolio is non managed customers .
Project Implementation.......
Going through all the products , features and benefits of
HDFC .
No dedicated RM or PB sales for non managed
customers .
Basic products are FD ,RD .
Service to sales .
Meeting the non managed customers personally by
taking their Appointment .
Actively Participating in PADHA YATRA .
Continued....
Knowing which parameter impacts for more sales to non
managed customers.
Sales to service will not work.
Data Collection
Prepared a Questionnaire for Non managed customers.
Got around 86 Responses .
Got to know about all the parameters of non managed
customers .
The questionnaire is designed in such a way that it is
limited only to the Non managed customers of HDFC
bank Narsampet.
The responses are which we got are from different
customers with different occupations and with different
income levels.
Since this is semi urban area , the customers have
denied to participate in the survey .
Interpretations :
The survey results can be more classified upon the
basis of age groups who have responded to the
questionnaire .
Out of 86 responses majority of the people are
young people . This informs that how young
generations are looking at their savings and
investments.
The survey results can be more classified into
Education also.
Continued
This Annual House hold Income is one of the main
important factor for the investments .
I have given 4 options in the questionnaire they are less than
5 lakhs , 5 to 10 lakhs , 10 t 15 lakhs and greater than 15 lakhs .
Continued....
The survey is also further based on the type of accounts the
customers have .
There are total 5 different types of accounts they are
savings, current ,kids Advantage Account , women savings
Account and over draft Account.
Most of the young people are mostly focused in the savings
Accounts when I have spoken to the respondendts
Current Facilities they are enjoying with HDFC
In HDFC there are around 40 Products in which the
customer can choose in which product can he fit .
Learning From SIP
Banking sector
Functions of HDFC
Marketing Intangible products
Penetration of Intangible products
Data Analysis
To Analyse the Data I have done the Multiple linear
Regression.
The dependent variable is the customer satisfaction and
there are many independent variables like income ,
complaint handling , which facilities you are currently
enjoying in HDFC and education.
After running the regression with the outputs and the
graph I can say that the model is significant and the
independent variables which are significant are complaint
handling and the facilities they are enjoying currently with
HDFC Bank.
outputs
Continued....
Continued......
The Durbin Watson value from the Above table is 1.563 if
the Durbin Watson value lies between 1.5 to 2.5 then there
will be no auto co linearity.
From the Above results we also got 2 independent
variables which are significant they are complaint
handling and the facilities which they are enjoying with
HDFC .
So If the customer satisfaction is more the sales will also
increase .
Limitations:
Since the survey is based on Narsampet sector only the
clear picture is not possible for whole sector.
Trust issues as the products deals with lots of Money.
Due to semi urban Area many people wont be interested
in taking part of survey.
Research done might not be true limitation of the entire
population because the sample size is small.
Achievements:
Fixed Deposits : 8 worth Rupees 3, 75000
Recurring Deposits : 64 worth rupees 1000 each
Savings Accounts : 18
Mini Savings Accounts under DD19 : 6
Investments : 2 super income plans of 30000 and 25000
General Insurance : 8 which includes personal
Accidental coverage of premium 1156 per year
Atal pension Yojana : 7
Net banking Activations: 110 customers .
Payzapp : 10 .
Credit cards : 7
Conclusion:
The Above Responses are mainly from the Age group of
21 to 30 which really shows that many young people are
interested towards the savings.
Products are intangible .
Service to sales.
Product penetration depends on the way the complaint is
being handled and facilities which they are enjoying .
Interacted with more than 15 customers per day
Interacted with more than 80 customers and brought the
leads .
Pictures from PADHAYATRA