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Agenda
• The Boeing Company
• Background
• Boeing in the 2008
• Challenges
• Interpretation
• Analysis
• Benefits
Background
• Founded in 1916, Boeing’s first customer was the
• government of New Zealand
• George Conrad Westervelt and William Boeing
• built planes as a hobby
• The first plane, named the B&W Seaplane was
used
• for pilot and airmail
• Boeing became the largest aircraft manufacturer
in the US during WWI and WWII
Background
• In 1954, Boeing successfully entered commercial
• aviation with the Boeing 707
• Unfortunately, 1968 brought crisis to the aviation
• industry and the company was forced to lay off
• 60,000 employees
• In the 1970’s Boeing regained profit by releasing
• several new 7-series models and becoming an
• industry leader
Brand Evolution
Boeing Through the Years
Boeing in the 2019
Challenges
• How to maintain visibility and control while transitioning from a
vertically integrated manufacturing model to a global partner
model that leverages providers of best value components and
technology.
Challenges Posed by Partner
Manufacturing Model
• As outsourcing increases, companies must find new ways to manage complex
processes across multiple supply chain tiers.