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The marketing mix is the set of marketing tools the firm uses to
pursue its marketing objectives in the target market.
4’ps of marketing the concept of 4ps of marketing has been given by
E-Gearam Makarthi.
4ps of Marketing
Product
Price
Place
Promotion
PRODUCT
Product is the starting point for marketing.
A product is any thing that can be offered to a consumer to satisfy to
his or her need or want.
According to Philip Kotler, Acompany need to have some product to
sell.
THE SECOND P IS
MARKETING MIX PRICE
Price is the only element in marketing , which produce revenue for
the business organization.
It is also the easiest element in the marketing mix,which can be
adjusted in the short term.
Price is the money ,you pay for any product or service.
THIRD P OF MARKETING MIX
PLACE
Means a marketing channel or a trade channel or a distribution channel
reach out to the customer.
According to Lovis Stern and Adela Ansary,mareting channel or sets of
interdependent orgnisation involved in the process of marketing a product
or service available for use or consumption.
4PS OF MARKETING
PROMOTION
Promotion means activities that communicate the merits of product
and persuade target customer to buy.
Example,
Advertising
Sales promotion
Public relation
Direct marketing
Personal selling
Digital marketing.
THANK YOU