Super Spot Cafe

‘’Love at first sip’’

TEACHER = MADAM SHAMA

 MANAGEMENT TEAM
WE EMPLOY OVER 100 EMPLOYEES

DEPARTMENTS DESIGNATIONS NAMES ROLL NUMBERS

OWNER CEO Mr. Raja Waqas Ahmed BBHM-F18-028

MARKETING Chief Marketing Mr. jamshaid BBHM-F18-024

Officer

FINANCE Chief Finance Mr. Shahjahan BBHM-F18-365

Officer

H.R.M HDR Officer Mr. Azam Raza BBHM-F18-299

SERVICES Service Officer Mr.Salahuddin BBHM-F18-342

Table Of Content
1. EXECUTIVE SUMMARY
2. ABOUT THE COMPANY
3. MISSION VISION OBJECTIVE
4. PRODUCTS
5. MANAGEMENT TEAM
6. MARKETING AND SALES
7. SWOT ANALYSIS
8. FINANCIAL PLAN
 Executive Summary
 My mission is to will provide a friendly, comfortable atmosphere where
the customers can receive quality food, drinks, and service at a
reasonable price.
 My café will offer a variety of choices to the customers, cappuccinos,
lattes, espressos, smoothies, regular Super, soft drinks, and tea of all
sorts will be available.
 The café will also serve Lahori-style breakfast sandwiches with the
freshest ingredients, muffins, croissants, cinnamon rolls, Super cake,
and other tasty treats.
 Super spot café will be open form 6:00 A.M to 4:00 P.M sunday-saturday.
 ABOUT THE COMPANY
Super spot café is a startup company with first class amenities
and very good infrastructure facilities. This company believes in
serving the society by organizing the social activities such as
entertainment programs ‘scared hearts’ for the physically challenged
children.
It also has in its policy to donate a part of its income as charity to old
homage people.
Super spot café at present consists of 100 employees overall,
there 60 employees and 30 executive staff members, it is situated in
Lahore, near anarkali.
 MISSION, VISION AND OBJECTIVES
1)The products we serve are of the highest quality, we control this quality
with great service and atmosphere, we then add menu items that appeal to
all ages of the family as well as single adults.

2)Current management staff and crew has a great deal of experience and
location offers private rooms on a reservation basis, we serve catering large
parties concept at our restaurant and plan to promote it with the party
rooms.

3)A frequent diner program and birthday club will be available to promote
repeat customers as well as a tool to track sales.

4)We create an atmosphere where employee’s love coming to work and can
earn good money, Great employees make for a great café.
 Products
Espresso Drinks Other Drinks Supers
 Americano Hot Chocolate Daily Brew-Reg./Decaf.
 Breve Hot Tea Organic French Roast
 Cappuccino Chai Tea Latte World Tour Blend
 Latte kid’s Hot Cocoa
 Mocha Fountain Drinks
 Macchiato Juice
White and Chocolate Milk
 Products Continued
Bakery Smoothies Iced Drinks
Croissants Fruit Super
Bagels Blended Ice Super Drinks Jumpin’ Java
Assorted Brownies and cookies Iced Tea
Pie and Cakes by the slice
Muffins
Cinnamon Rolls
Breakfast Sandwiches
Scones
 Competitor
McDonalds
We are the startup company and looking forward to earn good share of
market, we have great strategies to give tough competition to our future
competitors. Currently our main target of competitor is McDonald’s and
in future we would like to capture mc d’s market share.
 SWOT Analysis
Strengths: Reasonable prices, wide variety of Super and
drinks, a lot of home-made treats
Weaknesses: Turn down in the economy, start-up costs, new
business, no reputation
Opportunities: job opportunities for the many unemployed
in Connersville, catering
Threats: Gas stations, McDonalds, Brian’s Bookstore, and
other local restaurants
 Marketing Strategy
 We have adopted marketing strategies and the market
analysis table shows that within a three mile circle 93%
are families. This is our customer base which we cater to.
 We follow penetration marketing strategy to chase for
market leadership. Our company provides coupons for
customers those who reach to 1000 rupees on bill. This
coupon has a unique feature of availing 30% off on overall
bill on next visit to our café . This is our promotion
strategy .
 Superspot café provide membership card on subscription
of 500 rupees for availing 10% discount on total bill.
 PRICE & REVENUE
 Coffee: Rs. 50/- to 150/- (Depends on the flavor)
 Cake: Rs. 60/- to 300/- (Depends on the flavor)
 Cookie: Rs. 45/- to 250/- (Depend on the flavor)

 Estimated sell 125 cups Super, 30 pieces of cakes and 30 pieces of cookies.

 Day Revenue = 75*125 + 150*30 + 125*30 = Rs. 17,750/-

 Monthly Revenue = Rs. 17,750*30 = Rs. 5,32,500/-

 START-UP COST
 First Month Rent: Rs. 10000/- month
 Modernize Fee: Rs.1,00,000/- (impression, calm, comfortable, soft mood, light ,music, painting make
guests feel at home)
 Furniture Fee: About Rs. 60,000/- (sofa , Bar counter –tables –chairs)
 Equipment Fee: About Rs 1,80,000/- (coffee machine –coffee mill, air conditioning ,stereo, cash
register, water treatment etc.
 Supplies Fee: Coffee snack , coffee cups, napkin, forks and knives etc. Rs. 20000/-
 First month utensils fee: water and electricity fee Rs. 8000/-
 Advertising Fee : for first month Rs. 5000/-

TOTAL START UP COST = 3,00,000/-

FINANCIAL PLAN
yearly Revenue = 5,32,500*12=63,90,000
Operating cost yearly = 3,00,000*12=36,00,000
Tax=34,613
Salaries expenses=37,700
Total investment year=36,72,313
Cash flow=15,00,000
PAY BACK PERIOD=2.4 years