People Media

LEARNING COMPETENCIES

 Identify and explain the different roles

of people in media and information.
 Describe how people can be a medium
of communication to other people.
 Write an article on how social media
affects each learner’s own family,
community, and self.
 Pre-Spanish Era
Knowledge was passed on
through folk media and
indigenous forms of media.
Careers: Town crier,
messenger, community
scribe
 Spanish Era
While education was limited to the elite, publication of
books (i.e., Noli Me Tangere and El Filibusterismo)
and newspapers (La Solidaridad) advanced the
Propaganda movement which led to the people’s
revolution against Spanish rule. Filipinos at that time
did not have a common language. Only the elite spoke
and understood Spanish. Thus, communication was
limited. Pen names were used to avoid political
oppression.
Careers: book writers, newspaper writer, editor,
publisher, copyreader, artist.
American and Japanese Era
During this era, major newspaper (i.e.
Manila Times and Manila Bulletin), radio
broadcasting and movies became
available. Media was used for propaganda
by government and other groups.
Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist,
cartoonist, reporter, producer,
broadcaster.
 Post-war Era
The golden age of Philippine
Journalism. Advertising,
Communication Education, and press
freedom flourished in this era.
Careers: book writers, newspaper
writer, editor, publisher, copyreader,
artist, cartoonist, reporter, producer,
media technicians, advertisers.
 Martial Law Era
Highlights of this era
include the government
takeover of media and the
press and the image
engineering of the Marcoses
in the name of nationalism.
 Post-EDSA Era
People Power brought greater
freedom for Philippine media.
During this era, the new
Constitution recognized the vital
role of communication and
information in nationbuilding.
Press freedom influenced the
growth in media careers.
 Modern Era
Careers: web designer, online
instructors, digital producers,
bloggers, animators,
programmer, archivist, metadata
analyst, data miner, user
experience designer, call center
agents, virtual assistants.
 Activity: Analysing Media Jobs
 Evaluate the advertisement/s brought by your partner.
 Categorize the jobs from the advertisements.
SUGGESTED CATEGORIES:
 print, broadcast, and new media
 education, entertainment, news, archiving
 Communications, mass com, ICT, management
 Use the qualifications and job descriptions/functions
when classifying the jobs.
 Briefly share the basis of your categorization to the
class.
People Media
 People as Media
Individuals serve as channels of
information. Traditionally, this is
limited to folk media, writing, or
creating a media artefact. With the
advent of social media, individuals
have been empowered to not just
create media artefacts but to give
feedback, edit and add on to the media
artefact.
Characteristics of Social Media

Individualized, builds profiles

(includes personal details,
pictures, likes)
Connects with friends and people
(includes referrals by other
friends or by the site itself)
Uploads content in real time
Enables conversations (both
private and public)
Provides tracking (history
and threads)
 Formats and Examples of Social
Media

 Relationship or Social networks -

Facebook
 Micro-blogging - Twitter,
Instagram
 Special interest networks -
Linkedin, Pinterest
 Media Sharing - YouTube, Flickr
 Collaborative news -Reddit, Waze,
 Discussion Forums - Google
Groups
 Group buying/merchant sites -
OLX, Groupon, Dealgrocer
 Virtual worlds - Farmville, World of
Warcraft, Secondlife, Minecraft
 Advantages and Limitations of Using
Social Media in the Following Areas
AREA: Relationships
ADVANTAGES: People who are physically
apart can continue to communicate at a lower
cost, send pictures, use live-streaming, thereby
strengthening the ties between them.
LIMITATIONS: Demands on relationship-
building increases with social media. People
expect friends and family to respond
immediately. Some private conversations can be
made vulnerable to exposure.
 AREA: Diversion/Entertainment
ADVANTAGES: Social media can provide
great entertainment and allow users to
have a respite from their busy schedules.
LIMITATIONS: This form of
entertainment can often be addictive.
Others find it more difficult to manage
their time wisely and to focus on the task at
hand.
 AREAS: Learning
ADVANTAGES: Social media provides a
platform for real time collaborative learning.
Resources can be made readily available.
Learners can take control of their own
learning.
LIMITATIONS: Teachers need to develop
skills for a more inclusive and personalized
way of facilitated learning. Not all information
is valid, accurate, or beneficial.
 AREA: Recognition
ADVANTAGES: Instant
recognition by the way of simply
liking a post can be very gratifying
and encouraging.
LIMITATIONS: Social media has
created a specific need for validation
and attention.
 AREA: Career progression
ADVANTAGES: It has become easier
to market oneself through social media.
Connections and referrals are
established more quickly.
LIMITATIONS: There is no separation
of private and professional. What is
posted about the private self may affect
the professional.
 ASSIGNMENT
Write an article on how social
media affects each learner’s own
family, community, and self.
Upload your article on MIL
portal (Edmodo).