Critical analysis of vision mission

statements of different companies

by buddy group 4
Toyota Motor corp
 Background
 Founded in 1937, Toyota is now one of the most popular
global firms.
 Vision & Mission statements emphasize a comprehensive
approach that considers innovation and customers’
needs.
 Mission reflects the company’s strategies and strategic
objectives.
 Vision indicates the long-term direction of the business.
 Currently one of the top automobile manufacturers in the
world.
 The business adheres to the requirements contained and
implied in its mission statement and vision statement.

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Vision Statement

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 Vision Meaning
 Leading the way
 Creating the future of mobility
 Enriching lives around the world
 Moving people safely and responsibly
 Commitment to quality
 Ceaseless innovation
 Respecting the planet
 Exceeding the expectations
 Reward with a smile
 Challenging goals
 Engaging the talent and passion of people
 There is always a better way

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Vision Evaluation

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 Vision Analysis
The main factors included in its vision statement are:
 Future leadership in motors vehicles industry.
 Passenger safety
 Innovation and quality standards
 Environmental protection
 Talented workforce

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 Vision Analysis
 Vision is holistic as it encompasses strategic goals for
business leadership, product quality, human resources,
and corporate social responsibility.
 Directly corelated vision & mission.
 Vision is somewhat generic.
 It is about being the future leader in mobility which
evolves very rapidly.
 Vision could be more specific and explain how the
company is working to achieve the anticipated future.

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 Vision Analysis
 Not clear in its market and market position.
 Not specific to guide everyday decision making and
resource allocation inside the organization.
 The vision shows a strategic direction but every company
aims to become a leader in its industry.
 Most big brands are committed to environmental
protection and Toyota’s vision does not state how its
actions are helping improve the environment.

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 Mission

Toyota Motor Corporation uses various mission statements

for its businesses in different markets. However, with regard
to the business of automobile manufacturing and sales, the
company’s mission statement pertains to its strategic actions
in technology. Thus, Toyota’s mission statement is as follows:
“Create vehicles that are popular with consumers.”

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 Mission – Expanded Form
In expanded form, Toyota’s mission statement includes the following
strategic actions:
 Provide world-class safety to protect the lives of customers.
 Provide optimization of energy/infrastructure to local communities.
 Put high priority on safety and promote product development with
the ultimate goal of “completely eliminating traffic casualties”.
 Deliver cars that stimulate and even inspire, and earn smiles from our
customers.
 Address employees’ education under “Genchi-genbutsu” philosophy,
which is to go to the source to find the facts to make correct
decisions, build consensus and achieve goals at our best speed.
 Through true mutual trust with partners, contribute to the
development of new technology and improved expertise.
 Contribute to economic development of local communities with R&D
operations functioning effectively in each region.

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 Mission Analysis
 Mission focuses on products.
 Firm always considers the preferences and expectations
of consumers, arguably based on trends and market
research.
 Strategic actions emphasizes quality of products, with
reference to such criteria as safety and customer
satisfaction.
 Mission specifies employee education as a way of
achieving the human resource development aim in its
vision.

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 Mission Analysis
 Mission shows that Toyota maintains its commitment to
technological innovation.
 Mission shows that Toyota maintains its commitment to
technological innovation.
 Innovation is seen as a way for the company to achieve its
aims in product quality, customer satisfaction, and
corporate social responsibility.
 Thus, Toyota’s mission statement is holistic and aligned to
its vision statement.

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 Alternative Vision & Mission

Vison
To be the best material handling firm based on sales
and quality all over the world.
Mission
To be widely recognized and to respect for all our
internal and external customers, we built trust and
confidence with them by delivering outstanding
quality product and services which add real value to
their business as well as respect the expectations and
ambitions of employees, stakeholders and suppliers
through a never ending search to improve.
  Largest real estate developer in India.
 Founded by Raghuvendra Singh in 1946 and is
based in New Delhi.
 Pan India presence
OVERVIEW
 Company earnings arising from development
and rentals.
 Developed 22 major colonies in Delhi, DLF is now
present across 15 states – 24 cities in India
Vision
To contribute significantly to building the new India
and become the world’s most valuable real estate
company.
 Positives

 Largest real estate company in

India.
 DLF has a very good market share
Analysis of of about 54% with good base in
north India.
Vision  Established Brand value and
advantages of being a pioneer
 Building of smart DLF city in
Gurgaon.
 Negatives

 Majorly present only in India and

limited global exposure.
Analysis of  Not much promoted in the
southern India
Vision
 Real risk of decline of property
prices and concentration in
Gurgaon.
Presence
of
geographic
al
locations
in India
Mission
To build world class real estate concepts across six
business lines with the highest standards of
professionalism, ethics, quality and customer service
 Apartments offices

Business lines Shopping

malls hotels
under DLF
infrastru Golf
courses
cture
 • Founded by chaudary Raghuvendra Singh
1946

• DLF sets up 22 colonies in Delhi

1950-64

Analysis 1985
• Commence development of 3000 acres DLF city in Gurgaon

• Ventures into development of group housing projects

1996

• Ventures into 1st “A” grade office space

1999
 • Ventures into organized retail
2002 complexes

• Commence development of DLF

2003 cybercity in gurgaon.

• Launches premium residential

Analysis 2004 complexes with luxurious amenities.

• Focus on IT parks and next generation

2005 malls

• Opens new business like hotels,

2006 infrastructure etc.
 • Ipo listing on BSE and NSE
• Emerges as india’s largest real estate
2007 company

• Commences operations of india’s first

luxury mall -emporio
Analysis 2008 • Clinches the title sponsorship for IPL

• Foundation stone laid for DLF-IL&FS

metro in gurgaon-India’s first public rail
transport system to be built and run by a
2009 private company
Values
• Sustained efforts to enhance customer value and
quality.
• Ethical and professional service
• Compliance and respect for all community,
environmental and legal requirements.
  Multi-business, multisegment across
geographies, mitigating cycles in business
 A mix of development earnings and
Value rental/incremental earnings.
Propositio  High quality zoned land resource with
development potential for more than ten years
ns  Raised resources from capital markets, primarily
for investments in long term businesses such as
hotels and large townships.
  Business organised on vertical basis : homes,
offices, retail, hotel etc.
 DLF, at the corporate level, plays the role of an
aggregator.
Corporate  DLF plans to monetize subsidiaries/assets to
strategy unlock the embedded value.
 With core businesses reaching stable operating
performance, focus is to aggressively ramp up
new businesses like hotels, other infrastructures,
etc.
  Seek dominance
 Grow
Corporate  Maximize investment

strategy  Defend their positions

 Identify weaknesses
 Build strengths
  Can cater to the needs of MNC’s who are looking
to establish in south India also in tier-I and tier-II
cities
 Need in brand loyalty to gain sustainable
Recomme competitive advantage.
 Investment in raw materials, facilitating
ndations backward integration.
 Should take more opportunities by using
renewable energy