• Founded in 1937 by Kiichiro Toyoda

• First product: Type A Engine (1934)

• First passenger car: Toyota AA (1936) The
sales price was 3,350 yen, 400 yen cheaper
than Ford or GM cars
• Rizaburo Toyoda (brother-in-law of Kiichiro Toyoda)
preferred name Toyota because it was visually simpler
Type A Engine

Kiichiro
Toyoda

Begginings
• In September 1936, the company ran a public competition
to design a new logo. Of 27,000 entries, the winning
entry was the three Japanese katakana letters for
"Toyoda" in a circle.
• Rizaburo Toyoda (brother-in-law of TMC founder)
preferred name Toyota because it was visually simpler
Logo chosen
on Public
competition

Logo Rizaburo Toyoda

• Toyopet SA
• Toyopet SB
• Toyopet Stout Toyopet Crown Toyopet SA
• Toyopet Crown
• Toyopet Master
• Toyopet Corona

Toyopet Stout

1940s-1970s models
• Due to oil crisis, Toyota sales in US rapidly grow
• Toyota launched their luxury division Lexus in 1989.

By the 1980s Toyota

Corolla became one of the most
popular and best selling cars in the
world.

1989 Lexus

1980s
• To commemorate the 50th year of the company, Toyota
introduced a new worldwide logo

New logo (Still used today)

New models:
• Toyota T100 Toyota
• Toyota Camry T100
• Toyota MR2
• Toyota Celica
• Toyota Supra
Toyota
Camry

1990s
• The 2011 Tōhoku earthquake and tsunami led to a severe
disruption of the supplier base and a drop in production
and exports.
• Toyota topped global sales for the first half of 2014,
selling 5.1 million units

Tōhoku earthquake Toyota factory after Tōhoku

2010s
• Toyota ranked eighth on Forbes list of the world's leading
companies for the year 2005, but slid to 55th in 2011
• Toyota entered Formula One team

Toyota TF102

2000s
• In November 2015, Toyota announced that it would
invest US$1 billion over the next 5 years into artificial
intelligence and robotics research.
• In 2016, company invested unknown amount to Uber
• On August 27, 2018, Toyota invested $500 Million
in autonomus cars

Toyota Autonomus
car

Investments
• President: Akio Toyoda
• Chairman: Takeshi Uchiyamada
• Vice Chairman: Shigeru Hayakawa

Takeshi Uchiyamada

Shigeru Akio
Hayakawa Toyoda

Administration
• Headquarters is located in Toyota City, Aichi, Japan

Headquarters
• Toyota was the world's first automobile manufacturer to
produce more than 10 million vehicles per year which it
has done since 2012
• Toyota is the largest listed company in Japan by market
capitalization

Toyota factory

Production output
• Net income of toyota is ~$20 billion

Net income of
Toyota in 1984 –
2010 period

Profit