INDIAN CONSUMER :

TODAY AND TOMORROW

PRESENTED BY : PUNEETA CHUGH
HARMEET KAUR
• An individual who pays
something to buy
products/ services for
personal use and not for
manufacture or resale is
called Consumer .

.
 TYPES OF CONSUMERS
SEASONAL CONSUMERS PERSONAL CONSUMERS
 DISCOUNT DRIVEN
CONSUMERS HABITUAL CONSUMERS

Consumers who don’t engage in

Consumers who feel compelled to
any buying activity until they hear
use certain brands or types of
or see large discounts being
goods.
offered.
 YOUNG AND RESTLESS
IMPULSE BUYERS CONSUMERS

Consumers who make

Eating out, movies and
unplanned buying decision
occasional clubbing are
when they immediately
integral part of their
connect with the product
lifestyle.
and its features.
EMERGING
TRENDS IN
INDIAN
CONSUMER
- TODAY’S
CONSUMER
SHIFT FROM PRICE SENSITIVE
TO VALUE SENSITIVE

PRICE SENSITIVE VALUE SENSITIVE

INDIAN BRANDS STILL PREFFERED
THAN FOREIGN BRANDS
 SHIFT FROM PAPER MONEY TO
PLASTIC MONEY
• The use of credit card for shopping is a new
emerging trend in India.
 CONSUMER WANT BETTER EXPERIENCE ,
SERVICES AND AMBIENCE WHICH LED TO
GROWTH OF SHOPPING MALLS AND SUPER
MARKETS
 CONSUMER MORE AWARE
ABOUT THEIR RIGHTS
• Consumer awareness is about making the consumer aware of his/her
rights.
• High prices, duplicate articles, underweight and under –
measurements, rough behavior, undue conditions, artificial scarcity are
some of the ways by which consumers are exploited by manufacturers
and traders.
• Enactment of CONSUMER PROTECTION ACT 1986 was a step
towards safeguarding interest of consumers.
 TRADITIONAL SHOPPING VS ONLINE
SHOPPING

The act of puchasing good The act of purchasing

or services by physically products or services over
visiting the retail stores. the internet through e-
commerce retailers such
amazon, flipkart , ebay etc
WHAT FACTORS CONSUMERS
LOOKS INTO WHILE FEARS WHILE SHOPPING
SHOPPING ONLINE ONLINE

1. BEST PRICE 1. PRIVACY AND SECURITY

2. RETURN POLICY ISSUES
3. COD 2. FAKE WEBSITES
4. FASTER DELEVERY 3. ORIGINALITY OF PRODUCT
5.CASH BACK GUARANTEE
6. MORE CHOICES
SOCIAL MEDIA
 FUTURE
CONSUMER
TRENDS
 MOVE TOWARDS
ECO- FRIENDLY PRODUCTS
• A significant percentage of Indian consumers are willing to
pay more for eco-friendly products.
• Degradation of environment has led to increase in
environment conscious consumers demanding eco-friendly
products.
 HEALTH CONSCIOUS
CONSUMERS

Rising income levels and expanding consumption has resulted in at least

one disturbing trend OBESITY along with related ailments like heart
diseases and diabetes so there is a shift towards health conscious products.
PACKED FOOD – SAVES TIME
• Packaged food has revolutionized the market
through its business and technological advances.
• Best alternative for cooking
• Convenient to keep and store
• Shelf life of food products is more
 SWADESI CULTURE
• As recently as a decade or two ago, Many indians looking forward to
their relatives’ bringing chocolates, Perfumes etc from abroad.
• Times has changed : today 60% of indians are willing to pay extra for
products made in India.
• They are more interested in natural products.
 NUCLEAR FAMILIES AND
SINGLES
• While the nuclear family may seem
to be india’s new normal, the future
could see a further shift in
household composition- from
nuclear household to single
households.

• From 2001 to 2011, no. of single

women over the age of 20 increased
by 40%.

• This change have implications on

spending decisions which will be
based more on lifestyle than on
functional needs.

• They may prefer products like

electric chapati maker etc.