BUY LEADS & TENDERS

Session Objectives
At the end of this session you will be able to explain:
Concept of Buy Leads & Tenders

Buyers Benefit

Suppliers Benefit

Sources & Process of Buy Leads

Purchase & View options

Buy Lead Tips

Shortlist Buy Leads

Frequently Asked Questions (FAQs) 2

What is Buy Leads & Tender Service

Buy Leads is “ BUYER’S ” Purchase

Requirement for Products & Services

Buyers with Buy Suppliers offering

Requirements some Products
Buy Leads &
Tenders

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Supplier’s Benefits

 Get Instant access to Buyer and their requirements

 Pay Per Seen Model – Pay only for relevant Buy Leads
 Micro Payment Model
 Low Cost
 Reduced dependency on existing buyers
 Freedom & control
 Additional Source of buyers / leads

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Buyer’s Benefits

 Save Time
In search of Suppliers
 Free of Cost
Buy Requirement posting is free
 Responses
Directly from Verified Suppliers
 Compare & Evaluate
The Quotes
 Alternate way to fulfill requirement
Reduce dependency on existing vendors

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Sources of Buy Leads

Traffic on IM
Helpline No.
Network

SMS & E Mail

On-Line Ad
Campaigns
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Buyers Post Buy requirements from
IM Home Page Pop Up on dir page

dir Page FCP Page

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Buy Lead Process

Buyers Post
Purchase
Requirement

Supplier
contacts Requirement
buyer to sell Screening &
their Approval
products

Only relevant
Interested
suppliers are
Suppliers
notified
purchase
instantly for
these Leads
new leads
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Purchase & View Option - BL
• seller.indiamart.com

Web • trade.indiamart.com
• tenders.indiamart.com
( only for tenders )

Mobile
• m.indimart.com
• Mobile app
( Android , IOS)

E-Mail • Directly through email

Activate BL Alerts (E Mail & SMS ) from seller.indiamart.com 9

Buy Lead Tips For Supplier

1 Purchase Fresh Leads ( Leads that arrived just now )

Contact Buyers immediately after purchase on both Phone

2 & E Mail

3 Ensure Regular Follow - Up on both Phone & E Mail

4 Keep your product rates competitive

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Sample Buy Lead

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Sample Tender

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Customer Login (Web)

Customer Logins
from
www.indiamart.com
OR
Seller.indiamart.com

Customer logins with

his Mobile Number

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Password required

Customer
needs to
provide
password
in case he
wants to
make any
changes
through
his control
panel

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Supplier Login to Check BL Supplier can Choose
from any Location

Mark Shortlist
Buy Leads

Contact details of Buyer , his Name & Address,

Email Id will be visible when Customer
purchases BL 15
Successful Purchase of BL

Name , Email id &

Contact Details of the
Buyer are revealed after
successful purchase of
Lead

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Supplier login to check Tenders

Click here to access

Latest Tenders

Tender Information

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Buy Lead Services

Buy Lead Service is available to

Suppliers in the following ways

Bundled with Catalog Services

Purchase Package of 25 or 50 Leads as IMA
OR
IndiaMART
Pay for one lead at a time ( Retail ) Advantage Program

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Buy Lead Packages for Paid Suppliers

If a Supplier purchases Single Buy Lead in Retail it will cost him more RS 449 +
18% ( GST ) is applicable 19
Buy Lead Packages for Free Suppliers

A Free Supplier can either purchase Retail Buy lead of Rs 449 or he has to subscribe for MDC
In MDC he will receive 7 Buy Leads every week 20
IMA ( IndiaMART Advantage Program)

Service Name Free Leads Allocated Frequency of Allocation

MDC 7 weekly
TS Catalog 14 Weekly
Maximiser 21 Weekly
Star Supplier 35 Weekly
Leading Supplier 49 Weekly
ILP/FPL/CPL 70 Weekly

Note:- Same number of Leads are provided on any Service Hosting which is lapsable

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IMA Rewardz Program
This program is to strengthen the engagement of our clients

Elligibility - All New Sales & Service upgrades (upsell happening on TS Combo, SS, LS, ILP,FPL,CL)

Features:

All Buy Leads consumed by a customer in next 4 weeks from the hosting will be rewarded back
into his Buy Lead account

These leads are non lapsable

This allocation will be done only once in a service duration on a new service upgrade

It is applicable only when a client is opting for a new MDC ,MAXI ,TS, SS, LS, ILP, FPL, CL service

The maximum number of IMA Rewardz that can be earned, is equal to the sum of 4 Week's allocation

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 What if a Supplier

Doesn’t
Purchase Buy Leads for a Week?

No Usage Buy Lead

Lapse or IMA
Buy Lead Lapse

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No Usage BL Lapse/IMA BL Lapse

Buy Leads received under IMA

• Buy Leads are provided on Sunday @ 12.01 am

• Un used Buy Leads will Lapse on Saturday 11.59 pm

• A Paid member can go for BL Packages if he exhausts IMA Buy

Leads before Saturday

Note - IMA is only for Paid Clients . Paid Clients can also go for packages
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Customer Feedback

For any suggestion or feedback regarding Buy Lead Services :-

 mail us at buyleads@indiamart.com

 or call us at : 09696969696

Please note that the above number is NOT a Toll Free Number
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Enquiry Vs Buy Leads
Enquiry
• Enquiry is a one to one interaction
between a Buyer & a Supplier
• If a Buyer visits the page of the Supplier
& places his request or if he calls the
Supplier its categorized as Enquiry
• In Enquiry Buyer is aware of Suppliers
Profile , Contact details etc before he
contacts Supplier
• No Verification Process
• A Single Buyer can place his enquiry to
Multiple Suppliers
Buy Leads
• BuyLeads is a interaction between one
Buyer Vs Multuple Supplier
• In Buy Leads, Buyer places his
requirement in IndiaMART portal either
by Web or Call
• Buyer not aware of Suppliers profile
before Supplier contacts him
• Buy Requirement is posted by the Buyer
when he actually requires
• Verification & Filtration is done before
any BL is approved
• Not more than 10 Suppliers can purchase
a Single Buy Lead
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Shortlisted Buy Leads(SBL)
SBL has to be selected by Suppliers if they want to for Paid Membership of IndiaMART

FEATURES ADVANTAGES BENEFITS

Shortlist More MCats Generate More MCats

Client can shortlist Buy Will get generated by adding more products
leads for the products he through SBL, which leads
is dealing in to higher inflow of
Buy Leads.

Prioritize Relevant Suppliers

The type of Buy leads Relevant Sale Improved relevancy for suppliers
that he would like to Where Buy leads are enough
receive from IndiaMART

Suggested Relevant Enquiries

Categories More products will generate
through which client can more enquiries
select Buy Leads from
various product categories
Benefits For Suppliers

Supplier will get confidence by seeing his relevant Buy Leads

By selecting all the relevant leads more MCats will get generated, which
leads to higher inflow of Buy Leads

Supplier understands the dynamics of Buy Lead - how/where/what

Relevant Buy Leads will be floated

Client will start searching for more Buy Leads post sales meeting

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FAQs

1. If a BL is matured* will it still reflect in the Suppliers account & how long?

 If BL is matured (and IndiaMART don't know) it will be there till it expires

(as per expiry condition)

 As soon as we come to know about requirement fulfilled we expire that lead

2. How many suppliers can purchase 1 Buy Lead?

 10 Suppliers ( Max) can purchase a lead

* Maturity may happen with any one supplier among all supplier who might have purchased a particular Buy Lead

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FAQs

3. Under what conditions does a BL gets expired ?

 If lead is purchased by 10th supplier

 If Buyer himself withdraws the requirement

 On 3rd day of lead posting

 If we receive a complaint against that Buyer

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FAQs
4. How long will a BL be visible in the Customers account?

 If user himself purchase that Buy Lead , then it will be there in

his In-Box / Purchase BL section for Life

 If User marked Not Interested to the Buy Lead , then the Lead will
not be visible to that supplier

 If Lead is expired then it will not be visible to supplier on

Seller.indiamart.com/m.indiamart.com/ Mobile App of the supplier

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THANKS

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