Documente Academic
Documente Profesional
Documente Cultură
businesses
Group 6
1913024 Vishwajeet Singh
1914002 Puneet Agarwal
1914028 Jain Nitesh Kumar
1914044 Neelabh Mayand
1914062 Ravi Shankar
Synergy Between Businesses
Marketing &
R&D Sourcing Manufacturing Packaging Sales
Synergies
1. Sharing of Activities / Resources / Capabilities– Leveraging Institutional
Strengths
• ITC is able to utilize the buying power of its agri-business, which helps
it to compete in the tobacco/cigarette business and paper business
Synergy
3. Financial Economies