THE DISCIPLINE OF

COMMUNICATION
DISCIPLINE OF COMMUNICATION
 Focuses on how humans use verbal
and non-verbal messages to create
meaning in various settings (from
two persons, groups to mass
audiences across nations using a
diverse sets of networks and media
 The discipline is especially
interested in the influence of those
messages in human behavior
AS A DISCIPLINE
 Communication as a discipline includes the
study of communication in:
1. intrapersonal relationships
2. Administration
3. cultures
4. linguistic theory and criticism
5. Performance studies
6. Argumentation and Persuasion
7.Technologically facilitated communication
8.Popular culture
DISCIPLINE OF COMMUNICATION
 Communication focuses on the process
of clearly expressing and understanding
ideas in written, verbal, non-verbal, and
multimodal forms
 Key Component
1. Understanding and the analysis of
linguistic/communication context.
2. The development of suitable and
effective responses.
AUDITORY MEANS OF COMMUNICATION

 SPEECH

 VOICE

 TONE OF VOICE
NON-VERBAL MEANS OF COMMUNICATION
 BODY LANGUAGE
 SIGN LANGUAGE
 PARA LANGUAGE
 TOUCH
 EYE CONTACT
 MEDIA
 PICTURES
 GRAPHIC AND SOUNDS
 WRITING
 NOTA BENE:
 Communication skills is not language
specific!
It is not as yet speakers of a particular
language have refined communication
skills, while the speakers of some other
language have raw communication skills
MENTAL FILTER
 All message that we send or receive are
possessed by a mental filter. This mental filter
or the mindset is forged by our family, friends
neighborhood, the school and the society
 Unless we understand the attitude, the
mindset, and background of a person we
interact, our communication skill would be
unsatisfactory.
 WHY DO WE COMMUNICATE?

1. We communicate to persuade

2. We communicate to give or to provide

information.
ELEMENTS OF COMMUNICATION
SENDER

This person who intends to

convey the message with the
intention of passing
information and ideas to
others is known as sender or
communicator
RECIEVER

Receiver is the person who

receives the message or for whom
the message is meant for. It is the
receiver who tries to understand
the message in the best possible
manner in achieving the desired
objectives.
MESSAGE

This is the subject matter of the

communication. This may be an
opinion, attitude, feelings,
views, orders, or suggestions.
CHANNEL

 The person who is interested in

communicating has to choose the
channel for sending the required
information, ideas etc. this
information is transmitted to the
receiver through certain channels
which may be either formal or
informal
FEEDBACK

Is the process of ensuring that

the receiver has received the
message and understood in the
same sense as sender meant
it.
LEVELS OF COMMUNICATION
1. INTRAPERSONAL COMMUNICATION

 Isthe active interval involvement of

the individual in representative
processing of messages
 The individual becomes his/her
sender and receiver, providing
feedback to him or herself in an
ongoing interior process
1. INTRAPERSONAL COMMUNICATION

 Day dreaming
 Nocturnal dreaming, LUCID dreaming

 Speaking aloud, reading aloud,

repeating what one hears
 The additional activities of hearing
and speaking
1. INTRAPERSONAL COMMUNICATION

What one hears may increased

the possibility of retention
The time when there should be
concern is when talking to oneself
occurs outside of socially
acceptable situation
1. INTRAPERSONAL COMMUNICATION

 Writing one’s thoughts or observation: the

additional activities on top of thinking, of
writing and reading back may again increase
self understanding.
 Making gestures while thinking

 Communications between body parts. (e.g my

stomach is telling me its time for lunch)
2. INTERPERSONAL COMMUNICATION

 is
the process by which people
exchange information, feelings, and
meaning through verbal and non-
verbal messages: it is face-to-face
communication.
DIRECT AND INDIRECT CHANNEL

Directchannel – are those that

are obvious and can be easily
recognized by the receiver
They are also under the direct
control of the sender
DIRECT AND INDIRECT CHANNEL

 Indirectchannel – are those channels

that are usually recognized
subliminally or subconscious by the
receiver, and not under direct control
of the sender. (gut feeling, “hunches”
or premonitions