Marketing in Organization

Presented by: Aftab A. Ansari [18047]

MBA SEM-II (Div.B)
The Concept
of Marketing
 Any activity that is carried
out with the specific
purpose of conveying
information about a
product or service.
 It is a way to announce the
availability of a commodity
or a service to the
consumers.
 Building relationship with the audience

Importance
Involve the customer
of
Marketing
Generate income
Department
 Simple Sales Department

Sales Department with Ancillary Marketing

Function
Evolution of
Marketing
Department Separate Marketing Department

Modern Marketing Department

Simple Sales
Department
Simple Sales Dept.
with Ancillary
Functions
Separate Marketing
Department
Modern Marketing
Department
  Studies the market and the customers
 Decides the best way to reach the customers.

Functions of  Works with the rest of the company to determine

the needs of the customers
Marketing  Represents the company in front of the customers

Department  Evaluates the results and the effects of the product

on the customers
 Surveys the product for the production team in
order to improve its shape and quality
Relation with the Other Departments

HR
Department

Production Finance
Department Department
  Marketing Research
Tools of a
 Product Development
Marketing
 Advertising and Promotional
Department Campaign.
Marketing Research

01 02 03
Understand the Identify the Identify the
consumer needs market for strengths and
products weaknesses of
the business and
competitors
Product
Development

Improve upon
Create
preexisting
products that
Analyze sales products to
the customers
of a product create better
need and
value for
want
customers
 Advertising and Promo Campaigns

1 2 3
Promote the product Create awareness Manage the social
and the brand and convert media for marketing
prospects into
customers
 “The man who stops advertising to save money is like the man who stops
the clock to save time.” – Thomas Jefferson

Thank You!