ABOUT THE COMPANY

• Chaayos is a brain-child of two IITians Nitin Saluja and Raghav

Verma.
• Chaayos was born in November 2012, out of the premise – a
contempory interpretation of chai adda , serving freshly made chai
• Focus on “meri wali chai”. Each Chai is handcrafted and made upon
order
• Chai-cafe chain offering more than 25 varieties of tea customized in
over 12,000 ways.
• The first outlet was launched in DLF Cyber City, Gurgaon . Now it
had a total of 15 cafés in the Delhi/Ncr and by 2016, it expanded to
Mumbai with a total of 33 cafés in the country. Its serving over 500
odd customers each day at a single outlet.
• Also they have delivery option , order chai online with 1200
personalised chai options. Get the authentic taste delivered .
 OBJECTIVE
• To know which class of
consumer is the
customer of CHAAYOS
• Why CHAAYOS
• To know from which
medium of contact
with customer
 REASEARCH METHODOLOGY
• POPULATION:
The population comprises , customers of CHAAYOS
• SAMPLE SIZE:
30 customers
• POPULATION ELEMENT:
It is the unit of study of search in which we have
taken the response of 3 outlets of CHAAYOS that are
present in Noida sector 18 DLF MALL OF INDIA ,
GARDEN GALLERIA and Connaught Place, New
Delhi.
CONCLUSION
AGE VARIATION OF SAMPLE SIZE
CUSTOMER
AGE
60

50 51
48
45
40
38
35 34 35
32 33
30 30 30
28 28 27 29 29 28 28 29 28 AGE
25 25 24
23 23 22 23 22
20 21 21

10

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
 CLASS OF CUSTOMER

INCOME
5%

20% 18% 10-30k

30-50k
50-70k
70 or above
57%

The upper middle class is the costumer of the CHAAYOS

BEST THING ABOUT CHAAYOS
WHY CHAYYOS

35% QUALITY
48%
SEVICE
AMBIENCE

17%

Quality and ambience is most enjoyed by the consumers

PROMOTIONAL SCHEMES
MEDIUM

20%
25%
FOOD DELIVERY APP
BY SMS
BY SOCIAL MEDIA

55%

Customer get to know the promotional offer through SMS

LEARNINGS

• In CHAAYOS most of the

people comes from the
official meeting
• Customers prefer to go for
CHAAYOS with their friends
• Few people know about
their home delivery service
• Most of the customers goes
once in a month for
CHAAYOS