Documente Academic
Documente Profesional
Documente Cultură
and Research
Qualitative vs Quantitative
Qualitative – used to gain an understanding of underlying
reasons, opinions, and motivations. Used in Social Science
and Natural Science
Quantitative – deals in numbers, logic and an objective
stance. Quantitative research focuses on numeric and
unchanging data and detailed, convergent reasoning
rather than divergent reasoning. Used in Psychology,
Marketing, and Political Science.
Characteristics of Quantitative Research
1. Objective
2. Clearly defined questions
3. Structured research instruments
4. Numerical data and statistical treatment
5. Large sample size
6. Replication
7. Future outcomes
Kinds of Quantitative Research