GENERATION

Z’S POLITICAL
AWARENESS:
OPINIONS AND
CONCERNS
RESEARCH OUTLINE
DEFENSE
 INTRODUCTION
BACKGROUND OF THE STUDY
Generation Z students are those born between 1996 and 2010 (Pruett,
2018). According to the FEU Public Policy Center (2014), 17 percent of Gen
Zers do not discuss politics while 25 percent agreed that being updated on
political affairs are important. Furthermore, 39 percent of respondents are
updated with the current political affairs. In connection to this, Pew Research
Center (2019) says that 70 percent of American Gen Zers wanted to be more
alarmed and be able to solve more political issues.
Thus, without political awareness, opinions and concerns from the
citizens, the government officials will not be able to develop their leadership
skills. Also, without political awareness, the citizens are giving a way to the
officials to abuse their power and influence.
 INTRODUCTION
STATEMENT OF THE PROBLEM
• What is the demographic profile of Generation Z students when
analyse in terms of age and strand?
• What is the level of the political awareness of the Gen Z SHS students
from the University of Mindanao when analyse in terms of?
Is there a significant difference between demographic profile and
the level of political awareness of Generation Z senior high school
students?
HYPOTHESIS
H0: There is no significant difference between demographic and
political awareness of the Generation Z Senior High School Students
when analysed by age and strand?
 INTRODUCTION
THEORETICAL/ CONCEPTUAL
FRAMEWORK
The researchers uses Granovetter’s (1973) Strength of Weak Ties Theory and Life Cycle
Theory by Quintelier (2007).
INDEPENDENT VARIABLE DEPENDENT VARIABLE

Level of Political Awareness

• Political Interest
Demographic Profile • Political Tolerance
• Age • Self- reported media exposure
• Strand • Political Discussion
• Internal Efficacy
• External Efficacy
 INTRODUCTION
SCOPE AND LIMITATIONS
The scope area of this study are the Generation Z Senior High School
students which are approximately 15-18 years old from the University of
Mindanao in Bolton, Davao City. This study is going to be conducted by the
use of an adopted survey questionnaire with 19 questions. The limitations is
to get the percentage of the political awareness of the Gen Z Senior High
School students and get the percentage of their opinions and concerns based
on certain political activities and policies.
SIGNIFICANCE OF THE STUDY
• Generation Z
• People from older generation
• People in the future generations
• Politicians
 REVIEW OF THE RELATED
LITERATURE
• The Strength of Weak Ties
• Political Interest and Awareness of the Youth
• Social Media’s Role in Creating Political Awareness on Political
Issues
• Political Memes as a way of expressing the Youth’s opinions on
Politics
 METHOD
RESEARCH DESIGN
This study will follow a non-experimental quantitative method.
Moreover, the researchers choses to utilize the survey research design.
RESEARCH SUBJECT
The respondents involved in this study are 360 HUMSS, 336 STEM, and
361 ABM Grade 11 and 12 students from the University of Mindanao, Davao
City. The said respondents are approximately 15-18 years old which defines
the Generation Z Senior High School Students. The researchers chose
convenience sampling technique as the sampling method to conduct this
study.
 METHOD
RESEARCH INSTRUMENT
The instrument that will be used in this study is a survey questionnaire
that consists of 16 questions and is adapted from the questionnaire of
developed by Hansen which was also found in the internet. The questions
was divided into 6 parts which are (1) Political interest, (2) Political Tolerance,
(3) Self- reported media exposure, (4) Political Discussion, (5) Internal efficacy
and (6) External efficacy. They will answer it with the different scales like ‘Not
at all’, ‘Not very interested’, ‘Somewhat interested’ and ‘Very Interested’.
DATA
• Means
ANALYSIS PROCEDURE
• Pearson r
• Regression Analysis
 REFERENCE
• Pruett, M. (2018). Gen Z’s Favorite Social Networks: YouTube, Instagram,
Snapchat. Retrieved from https://www.criteo.com/insights/gen-z-social-
media/

• FEU Public Policy Center. (2014). Filipino Gen Z as emerging voters:

Apathetic, uncritical, social media dependent. Retrieved from
https://www.google.com/amp/www.interaksyon.com/trends-
spotlights/2019/02/08/139419/filipino-youth-generation-z-socio-political-
issues-social-media/amp/

• Pew Research Center. (2019). Generation Z Looks a Lot Like Millennials on

Key Social and Political Issues. Retrieved from
https://www.pewsocialtrends.org/2019/01/17/generation-z-looks-a-lot-like-
millennials-on-key-social-and-political-issues/