LEBONCOIN

Digital transformation!
How to improve the consumer journey?
From a new strategic delivery system to ease
payments.

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 3 15 GB/s 300M
Datacenters Outflow pictures
& & &

2000 6 To 36K
Virtual computers Data base Req/s

Some figures… 3
1. THE INDUSTRY
A Dynamic Industry
CtoC & BtoC Markets in France

▪ A second hand market in constant growth

800.000 new items per days (leboncoin)
▪ From local to national markets
▪ Increase in the number of competitors

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2. THE VALUE CHAIN
To break free from its chains
Actual value chain

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New value chain

Delivery
Online
system for
payement
small item

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3. THE BUSINESS MODEL
A new business model going with the new strategy
Hype cycle – Online CtoC market

Visbility

2018

Maturity
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CANVAS
Key partners Key activities Value proposition Customer Customers
Relationship
-Lydia -Buyer
(payement) Link between To create To develop
selers and buyers relations between customer
selers and buyers loyalty, point -Seller
-Chronopost,
ups,etc… Merketing assuring a secure system linked to
(delivery) E-payment and a the number of
Delivery to the sells or purchases
-Europ Assistance buyers.
Key ressources Channels
(Inssurance)
-Mobile App
Web developers
-Website
Data scientist

Merketing & Sales

Costs Incomes

Firm, HR, Finance, Advertissment Interest on payments 11

Technologies
Subscription
Development

E-payment
& E-payment Delivery
Delivery

Short term vision, creat Middle term vision, Middle term (+), develop
partnership with existing develop our own e- our own supply chain.
solution. CtoC oriented. payment system, for To master and reduce the
BtoC and BtoB. delivery fees.
To be independent, and To get more flexibility.
to increase the benefits
on each funds transfert.

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4. THE INFLUENCE OF I.T.
A new way to generate incomes

▪ New leads generation

▪ Data sales
▪ Build customer loyalty
▪ Increase payement security
▪ Attract unwilling people

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Data customer relationship

BIG DATA  The customer will create a profil

indicating its buying preferences (brands, sports,
hobbies) to receive appropied offers related. (CRM)

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5. THE COMPETITIVE
ADVANTAGE
Differentiation

▪ Free basic add

▪ A large range of second hand products and
services
▪ Friendly user software (App & Website)
▪ No commission fees

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6. THE COMPETITORS
Competitors

▪ eBay ▪ Easy Cash

▪ Monster ▪ Toc.com
▪ Price minister ▪ Cash express
▪ Paru Vendu
▪ Pap
▪ Vinted

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DESIGN
A NEW LOOK FOR A NEW STRATEGY

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DESKTOP PROJECT

New features
▪ Most common brands
sorts according to your preferences

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DESKTOP PROJECT

New features
▪ E-payment
▪ Customers experiences

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THANKS!
Any questions?

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