business-

LOADING POWERPOINT

101.pptx
BUSINESS
101
BUSINESS
101
BUSINESS
101
Hi! We are Group Erudite,
and we are here to tackle:
Business 101: Employee
Termination, Marketing &
Advertising Morality, and Fair
Pricing!
By the end of this discussion,
you’ll get to familiarize
yourself on employee
termination, the morals of
marketing and advertising,
and standards on fair pricing.
Without further ado, let us
begin! Sit back, relax and
listen attentively as we bring
you to a virtual educational
field trip!
Topics to be Discu
EMPLOYEE
TERMINATION
MARKETING &
ADVERTISING
MORALITY
FAIR PRICING
 EMPLOYEE TERMINATION

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 EMPLOYEE TERMINATION
There are several common reasons to
terminate an employee, which are

unable to unfavorable stealing chronic

perform some or business company absenteeism
all of the conditions for property, which could be
necessary economic engaging in a sign that
aspects of the reasons, sexual the employee
job harassment or is dealing
EMPLOYEE TERMINATION
Ethics factor comes in whether
an employee should rightfully be
terminated for grounds connected
to employee performance.
The choice to spend in an
employee's performance or just
terminate an employee is a
foremost ethical dilemma for
numerous human resources
 EMPLOYEE TERMINATION
Normally a human
resources manager is
responsible for managing
diversity. Diversity is
based on factors other
than those in civil
rights laws which
sometimes form the
rationale for
terminating an employee
 EMPLOYEE TERMINATION

Employment decisions based on factors such

as race, sex, national origin or religion
are illegal because they are discriminating
people. Yet, some companies still practice
termination based on those factors that
estigating Pepsi, Jollibee for retrenchment o
Published by Samuel P. Medenilla - June 19, 2018

THE Department of Labor and Employment (DOLE) said it is

investigating beverage giant Pepsi-Cola Products Philippines for
its alleged violation of labor laws after it recently retrenched
about 1,000 workers.
In an interview, DOLE Undersecretary Joel B. Maglunsod said they
plan to look into the complaints filed by Pepsi’s casual
employees. He said the case of Pepsi is “complicated,” since it
involves issues of illegal contractualization and illegal
dismissal.
DOLE said it will conduct the same consultations for the new
illegal contractualization case of JFC.
Maglunsod said they are verifying the complaints filed by some
of JFC’s contractual workers.
Topics to be Discu
MARKETING &
ADVERTISING
MORALITY
FAIR PRICING
RKETING & ADVERTISING MORAL
A marketer's goal must be to please and bring
delight to its possible and current customers
in an ethical way. In terms of direct marketing
there are some instances where certain ethical
issues arise which are:
1. Irritation and frustration - Marketers use
some strategies for targeting customers, that
quite irritating for customers at times. Direct
marketing solicitations like late night phone
calls, phone calls during office hours,
unsolicited e-mails, poorly trained call
RKETING & ADVERTISING MORAL
2. Being unfair to customers - Often marketers
take benefit of buyers having little knowledge
about their product or they are impulsive in
nature. This is quite true of elder people, who
place more trust on marketers and perform fewer
product research. Young customers on the other
hand, often formulate their purchase decisions
on impulse and urges.
3. Deception, fraud and misleading information
- Misleading the potential customers by
creating mailers with opposing and complicated
RKETING & ADVERTISING MORAL
4. Privacy issues - The pervasiveness of the
Internet, has given rise to concerns over
consumer‘s privacy online. While the web offers
a shared platform for consumers to do searches
and share and post content, it also exposes
them to privacy issues like sparn data
tracking, malware, identify theft, and
defamation.
RKETING & ADVERTISING MORAL

Advertising on the other hand, is a non-personal

practice of calling public attention to one's product,
service, need, and the like especially by paid
announcements in newspapers and magazines, over radio
or television, on billboards, and other similar media.
RKETING & ADVERTISING MORAL
Advertising has become an essential element of
the corporate world and hence the companies
allot a considerable amount of revenues as
their advertising budget. Companies advertise
for the following reasons:
1. increasing the sales of the
product/service,
2. creating and maintaining a brand identity or
brand image,
3. communicating a change in the existing
RKETING & ADVERTISING MORAL
However, advertising becomes unethical in
situations when it:
1. has degraded or underestimated the
substitute or rival's product,
2. gives false or misleading information on the
value of the product,
3. fails to give useful information on the
possible reaction or side effects of the
product and,
4. is immoral.
RKETING & ADVERTISING MORAL
There are several ways of unethical
advertisement:
1. Surrogate advertising - where advertising a
particular product is banned by law.
Advertisement for products like cigarettes or
alcohol which are injurious to health are
prohibited by law in several countries and
hence these companies have to come up with
several other products that might have the same
brand name and indirectly remind people of the
RKETING & ADVERTISING MORAL
2. Puffery - refers to promotional statements and
claims that express subjective rather than objective
views, such that no reasonable person would take
literally. A two-year old might believe that polar
bears enjoy sipping Coca-Cola is an example of
puffery.
3. Exaggeration - Using false claims in the
advertisements about the product. Many adverts make
claims that sound impressive. For example, they will
say that "67% of women reported reduced wrinkles over
4 weeks", but since the sample only involved 18 women,
it means that only 12 women think it helped.
RKETING & ADVERTISING MORAL

Philippine Association of National Advertisers (PANA)

was formed by advertisers in 1958. Its mandate is to
regulate abuses committed by untruthful advertisers.
RKETING & ADVERTISING MORAL
1. It recognizes its economic and social
responsibility in reducing distribution costs and
to serve the interest of the public.
2. Its success depends on public interest. So, it
cannot allow those practices that would likely
damage this confidence.
3. It aims to inform the consumer and assist him buy
wittily.
4. It tells the truth. It is precise, honest and
dependable. it shuns from exaggerations,
misstatement of facts and deceptions via
implication or omission.
RKETING & ADVERTISING MORAL
6. It seeks public acceptance on the basis of positive
and constructive statements made on the merits of
the product or service advertised rather than by
the disparagement of competition.
7. It does not permit any activity that engages in the
exploitation of the goodwill attached to any other
firm, product or service. It does not imitate or
simulate trademarks, firm names, packages, labels
and such advertising devices as illustration, copy,
layouts or slogans.
8. It helps to dignify the individual and contribute
to the building of a civilized society.
Quince’s “Nakatikim Ka Na Ba Ng Kinse Anyos?”

Destileria Limtuaco, the maker of Napoleon Quince, ignited a

public firestorm in 2004 when it posted billboards of its
brandy along with the tagline “Nakatikim ka na ba ng kinse
anyos”? (Have you tasted a 15-year-old?).

Protesters slammed the company for the apparent innuendo and

Topics to be Discu

FAIR PRICING
 FAIR PRICING

A fair and reasonable price is the price point for a

good or service that is fair to both parties involved
in the transaction. This amount is based upon the
agreed-upon conditions, promised quality and
timeliness of contract performance.
There is a common consensus that marketing strategies
 FAIR PRICING
In a completely free market, producers frequently
have the upper hand because they are in power of their
products and processes. This potentially lead to
unethical practices which could be in the form of
using cheap or harmful materials or lying about
benefits, which are believed harmful for society as a
whole.
 FAIR PRICING
Here are some unethical practices when it comes to
pricing:
1. Price fixing — It is an agreement between business
competitors to sell the same product or service at
the same price. Typically, competition between
these participants for consumers drives down prices
for goods.
2. Price skimming — It is a pricing strategy in which
a marketer sets a relatively high price for a
product or service at first, and then lowers the
price over time. It allows the firm to recover its
 FAIR PRICING
3. Price discrimination — It exists when sales of
identical goods or services are transacted at
different prices from the same provider. It is
usually based on the maximum they are willing to
pay. The practice also surfaces in hiding lower
priced items from customers who have a higher
willingness to pay.
4. Bid rigging — It is an agreement between two or
more competitors. It is a form of collusion, which
is illegal in most countries. It is a form of price
fixing and market allocation, and it involves an
agreement in which one party of a group of bidders
 FAIR PRICING
5. Price war — It is a term used in business to
indicate a state of intense competitive rivalry
accompanied by a multi-lateral series of price
reductions. One competitor will lower its price,
and then others will lower their prices 'to match.
If one of the reactors reduces their price below
the original price cut, then a new round of
reductions is initiated. in the short-term, price
wars are good for consumers who are able to take
advantage of lower prices. Typically they are not
good for the companies involved. The lower prices
reduce profit margins and can threaten survival.
 Is it P200 or P300? Encounter
over wrong price tag goes viral
Published by Stacy De Jesus - December 24, 2016