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MARIEL TUDEJA
Body
-The whole physical structure that forms a person or animals.
Body image
-Refers to a consumer’s subjective evaluation of
his or her physical self.
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Ideal of Beauty
BeautifulPeople.com
is an online dating
site that allows only
attractive people to
join.
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Now it’s expanding its service to employers
who want to hire “good-looking staff.”
MANAGER EXPLAINS
Another cue that people across ethnic and racial groups use to signal sexual
desirability is whether the person’s facial features are balanced (i.e., if the two sides
of the face are in proportion to one another). This is a signal of good health.
Men also use a woman’s body shape as a sexual cue; an evolutionary explanation is
that feminine curves provide evidence of reproductive potential.
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Ideal of Female Beauty evolve over time?
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In much of the 19th century, the desirable
waistline for U.S. women was 18 inches, a
circumference that required the use of corsets
pulled so tight that they routinely caused
headaches, fainting spells, and possibly even
the uterine and spinal disorders common among
women of the time.
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As we’ve seen, the ideal body typse of Western women
changes over time—check out portraits of models from
several hundred years ago by Botticelli and others to
appreciate by just how much
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The Western ideal of Female Beauty
The French Parliament is talking about
legislation that would regulate the minimum
weight for fashion models. It wants to combat
widespread problems among women who starve
themselves to stay thin enough to succeed in
this competitive business.
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Researchers link a distorted body image to eating
disorders, which are particularly prevalent among
young women. People with anorexia perceive
themselves as too fat, and they virtually starve
themselves in the quest for thinness
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WHAT IS TODAY’S IDEAL OF FEMALE BEAUTY?
-It’s not surprising that standards are changing because the
typical woman’s body is no longer as “petite” as it used to be.
-The most commonly purchased dress today is a size 14; it was a size 8 in 1985
-The U.S. government estimates that two-thirds of U.S. adults are overweight
or obese.
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IDEAL OF MALE BEAUTY
It’s hard not to notice that many business leaders and celebrities recently have sprouted a lot of facial
hair. In the early to mid-1800s people commonly associated them with socialists and others on the
margins of society. Friedrich Engels once sponsored a “moustache evening” to taunt the clean-shaven
members of the bourgeois class.
Male ideals involve length of hair, the presence and type of facial hair (or not), musculature, and of
course clothing styles and accessories.
One national survey that asked both men and women to comment on male aspects of appearance
found that the dominant standard of beauty for men is a strongly masculine, muscled body.
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Body Decoration And Mutilation
People in every culture adorn or alter their bodies in some way. Decorating the
physical self serves a number of purposes;
To separate group members from non-members
To place the individual in the social organization
To place the person in a gender category
To enhance sex-role identification
To indicate desired social conduct
To indicate high status or rank
To provide a sense of security
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Body Anxiety
It’s part of a campaign for Dove Advanced Care,
a new deodorant product with moisturizers for
underarms.”It looks like women have another
body part to worry about.
-South Korea, which boasts the highest rate of cosmetic surgery of any
country.
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Marginal groups, such as bikers or Japanese yakuza (gang
members), often use these emblems to express group
identity and solidarity
Body Piercing
Like tattoos, body piercing evolved from a practice associated with
fringe groups to a popular fashion statement.
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TATTOOS
Tattoos (from the Tahitian ta-tu) have deep roots in folk art. Until
recently, the images were crude and were primarily death symbols
(e.g., a skull), animals (especially panthers, eagles, and snakes),
pinup women, or military designs.
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