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Lecture 3
Shahzad Minhaj
Values
Attitudes Define
An attitude is a mental stage of readiness,
learned and organized through experience,
exerting a specific influence on a person’s
response to people, objects, and situations with
which it is related.
• Cognitive -- thinking
• Affective -- feeling
• Behavioral -- doing
Attitudes
• Evaluative statements or judgments concerning objects, people, or events.
– Cognitive component of an attitude is the opinion or belief segment of
an attitude.
– Affective component is the emotion or feeling segment of an attitude.
– Behavioral component of an attitude is an intention to behave in a
certain way toward someone or something.
• Sources of Attitudes
– Acquired from parents, teachers, and peer group members.
– “Genetic” predispositions.
– Observations, attitudes that we imitate.
• Attitudes less stable than Values
• Evaluative statements or judgments concerning
objects, people, or events.
• Sources of Attitudes
– Acquired from parents, teachers, and peer group members.
– Genetic? predispositions.
– Observations, attitudes that we imitate.
Co-workers Supervision
Promotion Working
Opportunities Pay Conditions
Outcomes of Job Satisfaction
• Why Is it Important?
– Because people’s behavior is based on their
perception of what reality is, not on reality
itself.
– The world that is perceived is the world that is
behaviorally important.
Basic Elements in the Perceptual
Process
Observation
Environmental * Taste * Smell
Stimuli * Hearing * Sight
* Touch
Interpretation
* Perceptual errors Response
* Attributions
Perceptual process model
Environmental stimuli
Selective attention
Organisation and
interpretation
Emotions and
behaviour
Points about Perception
Perception is the process by which you give
meaning to your environment by
organizing & interpreting stimuli into a
psychological experience.
Because perception varies across
individuals, people see the same thing in
different ways.
In the eye of the beholder
• Process of response to
environmental stimuli
– Selection
– Organization
• The Target
• The Situation
Factors that Influence Perception
Factors in the Perceiver
•Attitudes
•Motives
•Interests
•Experience
•Expectations
Factors in the situation
•Time
•Work setting
Perception
•Social setting
Factors in the target
•Novelty
•Motion
•Sounds
•Size
•Background
•Proximity
Perceptual Selection
• Filtering process so we can focus only on
important stimuli