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Q : U have hotstar ?
A: yes
Q: Paid version ? Which one do u prefer ? Hotstar or Netflix? And why?
A : I prefer Hotstar for sports, Series and movies for Netflix <Lists lot of TV series, which depicts his usage
pattern >. In regional language I like Amazon Prime, they have better collection. If I want to watch live test
match,or live tennis then I can do it in Hotstar. Netflix do not provide that service. Netflix do not have any
live action kinda thing. Netflix has Genres like Indian, US, British, European, Asian, Family, etc.
Vision and Mission statement
Mission : Netflix Inc.’s corporate mission is “To entertain the world.”
imparts-
Entertainment
Worldwide scale
Vision : Netflix Inc.’s corporate vision is “To continue being one of the leading firms of the internet entertainment era.”
imparts-
Continuing leadership
Internet
Entertainment
-Netflix’s mission statement and vision statement push for greater business performance in the global entertainment market.
However, threats and strategic challenges against international business growth are due to strong competition
involving Amazon, Walmart, Apple, Google, and Disney, as well as other firms that distribute entertainment content through
media like DVDs.
-Still, Netflix Inc. focuses on growing its multinational operations as a strategic management implication of its corporate mission
statement and corresponding corporate vision statement, ensuring the improvement and strengthening of the business despite
the forces of competitors.
Source : https://www.rancord.org/netflix-corporate-vision-statement-mission-statement-strategic-
analysis#targetText=Netflix%20Inc.'s%20corporate%20mission,%E2%80%9CTo%20entertain%20the%20world.%E2%80%9D&targetText=Similar%20to%20the%20corporate%20vision,about%20the%20media%20they%20access.
CASE STUDY DESCRIPTION
Netflix, Inc. (Netflix), the world's leading provider of subscription video on demand (SVoD), launched its Indian
platform on January 6, 2016. Due to its huge population, India represented a lucrative market. Furthermore, the
younger generation in India had dynamic consumption patterns that were comparable to those of Western
consumers, giving Netflix another reason to invest in the country. Even though Netflix was a formidable player
globally, it was not the first mover in the Indian market and many of its competitors were already doing extremely
well.
Source : https://www.academia.edu/8917945/NETFLIX_A_COMPANY_ANALYSIS
1) How should Netflix analyze differences or distances between India and its other markets while crafting strategies for
the Indian market and consumer? (CAGE model) : Cultural Attractions,
Administrative, Geographic, Economic -1
• A major cultural difference between the United States and Asia’s country
is patience.
• Asians tend to be restrained and reserved in most situations, they will
occasionally show flashes of extreme emotion.
CULTURAL
ADMINISTRATIVE
1) How should Netflix analyze differences or distances between India and its other markets while crafting strategies for
the Indian market and consumer? (CAGE model) : Cultural Attractions,
Administrative, Geographic, Economic-2
• Netflix has 58 distribution centers (worldwide), dispersed in such a way that the company can
deliver titles to over 97 percent of its subscribers in about one business day (Netflix Corporate
Fact Sheet:2010) Vs 1 in India (BKC –Mumbai)
GEOGRAPHIC • Caters to different time zones in US Vs same time zone (India)
Source : http://www.arresearchpublication.com/images/shortpdf/1490210887_P711-726.pdf
2) Analyze the macro-environmental factors affecting Netflix in India to ascertain the best strategies for
the company. (PESTEL analysis)
TECHNOLOGICAL
SOCIAL
-Increasing SVOD demand
-Suitable for personalized viewing
-Requires High internet speed
-Web series gaining popularity -Apps are accessible/available everywhere
-Watching TV is a social phenomenon but smart TVs aren’t
3) Analyze the level of competitiveness in the SVoD industry in India using Porter’s five
forces model
STRENGTH: OPPORTUNITIES:
Competitive Pricing. Offer alternative subscription to less
Netflix provides original content. frequent movie renters.
Large numbers of diverse shows. Promotions and advertisements.
Brand name. Video game market.
Adaptability. Live sports streaming.
THREATS:
WEAKNESS:
Competitive pressures.
Lack of updated movie selection.
Piracy issues.
Cost of original content.
GOOGLE TRENDS
FINDINGS
Red : Netflix
Blue : Hotstar
5) Evaluate and assess the resources and capabilities of Netflix using the VRIO
framework
Value: Rarity:
Values customer base by offering a large Rarity by creating amazing original
amount of great movies and TV for a content like House of Cards , Narcos ,
reasonable monthly rate. Sacred games etc.
Organization:
Imitability:
Quite organized and very capable of
Obvious as their competition is having a exploiting its resources, capabilities, and
tough time trying to imitate competitive advantage to its fullest
potential.
6) What strategies should Netflix follow in order to succeed in
the Indian market?
Innovation in Pricing.