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Manangement
BY: Dr Anchal Pathak
ASSISTANT PROFESSOR
IMS UNISON UNIVERSITY
What is Strategy?
• It is a plan of actions designed to achieve a long term or overall aim of
an organization.
• A strategy should be :-
Unified :- Ties all enterprise together.
Comprehensive :- Covers all major aspects of enterprise.
Integrated :- All parts of the plan are compatible with each other and fit
together
SHRM
SHRM is part of strategic planning
• Strategic Plan : The Company’s plan for how it will match its internal
strengths and weaknesses with its external opportunities and threats
to maintain a competitive advantage.
• Essence is to ask “ Where are we now as a business, where we want
to be, and how should we get there.”
• Then formulates specific strategies (Human resources and other) to
take the company from where it is now to where he or she wants it to
be.
• Strategy : The company’s long term plan for how it will balance its
internal strengths and weaknesses with its external opportunities and
threats to maintain a competitive advantage.
Definition
By strategy we mean future – oriented plan for interacting with the
competitive environment to achieve organizational goals. Strategy is a
framework for managerial decisions. It reflects a firms awareness of how,
when and where it should compete and for purpose it should compete.
Phase 2
Phase 5
Identify
Monitor &
Sources of
Evaluate HR
Competitive
Strategies
Advantage
Phase 4 Phase 3
Implement HR Identify HR
Strategies Strategies
Strategic Management Process
1.Scan the Environment- Analysis of environment provides inputs for
decision-making in business, environment comprises internal and
external forces which impact the organization.
External-
• Legal
• Economic
• Technological
• Political
• Cultural
Internal-
• Business Processes
• SWOT Analysis
• Organizational culture
• Organizational structure
• Industrial relations
• HR department is ideally placed in collecting information about rivals-
their direction, their strategies, their strengths and their weaknesses.
• With the help of Resumes.
• Help in constructing organizational charts.
Identify Sources of Competitive Advantages-
• It stems from diverse sources which includes- quality, prices, brand
positioning, timely delivery and customer service. These sources of
competitive advantage reflect the core capabilities of an organization.
• For instance , innovating new products and services is likely to be
underpinned by competencies such as creativity, problem solving,
change orientation and knowledge sharing.
• Example- An organization which has business strategy focused on
increasing market share through excellence in customer services,
seeks HR Strategies that enhance skills of sales force in
communication, empathy and problem solving.
Identify HRM Strategies-
Devolved Informal Learning Empowered Informal Learning
• The aim of this is to ensure that the employees conform to the values
and beliefs of the organization and the ability to meet performance
targets.
Devolved Informal Learning
• Indirect Interventions where the role of HR Manager is Secondary.