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  • Final Presentation Dawn Bread.

    Încărcat de

    Jannat Javed
    114 vizualizări18 pagini
    The document is a final term project presentation for Dawn Bread that provides information about the company's history, product portfolio, departments, strategies, challenges, and current market share. Some key details include: Dawn Bread was established in 1981 in Lahore and Karachi and has since expanded to Hyderabad, Islamabad, Multan, and Faisalabad. It has a wide product portfolio including bread, buns, rusks, cookies, muffins, and cakes. The company employs food technologists, sales executives, managers and has departments like marketing, production, finance, sales, and HR. Dawn Bread currently has a 65% market share making it the clear market leader.

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    final year presentation - dawn bread - Pakistan

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    The document is a final term project presentation for Dawn Bread that provides information about the company's history, product portfolio, departments, strategies, challenges, and current market share. Some key details include: Dawn Bread was established in 1981 in Lahore and Karachi and has since expanded to Hyderabad, Islamabad, Multan, and Faisalabad. It has a wide product portfolio including bread, buns, rusks, cookies, muffins, and cakes. The company employs food technologists, sales executives, managers and has departments like marketing, production, finance, sales, and HR. Dawn Bread currently has a 65% market share making it the clear market leader.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    114 vizualizări18 pagini

    Final Presentation Dawn Bread.

    Încărcat de

    Jannat Javed
    The document is a final term project presentation for Dawn Bread that provides information about the company's history, product portfolio, departments, strategies, challenges, and current market share. Some key details include: Dawn Bread was established in 1981 in Lahore and Karachi and has since expanded to Hyderabad, Islamabad, Multan, and Faisalabad. It has a wide product portfolio including bread, buns, rusks, cookies, muffins, and cakes. The company employs food technologists, sales executives, managers and has departments like marketing, production, finance, sales, and HR. Dawn Bread currently has a 65% market share making it the clear market leader.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    din 18

    DAWN BREAD

    Final Term Project

    Presented by:
    Atif Kashif
    Jannat Javed
    Sana Sami
    1987
    1981 Lahore and 1992
    Karachi Hyderabad Faisalabad

    1985 1989
    Islamabad Multan
    Product Portfolio
    Salary Breakdown
    Post/Designation Salary (Rs)

    16,000 (starting)
    Helpers
    18,000 (if experienced)
    18,000 (starting)
    Food Technologists
    25,000 (if experienced)
    Key Punch Operators 16,000-18,000

    Officers (sales, accounts) 20,000-25,000

    Sales Executives 35,000-55,000

    Assistant Manager 50,000-80,000

    Deputy Manager 70,000-110,000

    Managers 90,000-160,0000

    General Managers 150,000 and above


    STRATEGIES
    Market
    Penetration
    Association
    Product and based pricing
    market
    development

    360°
    Direct selling Marketing
    Campaign
    BUNS

    RUSK

    COOKIES
    BREAD
    MUFFINS
    CAKES
    DEPARTMENTS
    Procurement

    Productio
    Marketing n

    Health
    Finance and
    Safety
    Departments

    Supply
    Sales
    Chain

    HR R&D
    Current
    Situation/Observations

    Tray
    New
    New Hiring Management
    Departments
    Crucial

    New Ideas
    Expansion
    Encouraged
    Trays/Loading Units
    Loading Process
    Customized Buns
    Raw Material Store
    HUGE MARKET SHARE - WIDE
    DISTRIBUTION

    LARGE PORTFOLIO - GOOD QUALITY


    PRODUCTS

    NEW TECHNOLOGY – ADVANCE


    PRODUCTION UNITS

    EXPERIENCED FOOD
    TECHNOLOGISTS

    WENT GREEN IN 2015

    STABILITY OF
    PRODUCTION
    OPERATIONAL
    EXPENSES

    WEIGHT AND
    GROWING
    MATERIAL OF
    COMPETITION
    TRAYS

    WORKING LABOR
    ENVIRONMENT UNIONS

    GOVERNMENT
    REGULATIONS
    MARKET LEADER
    45%

    MARKER
    CHALLENGER
    30%

    MARKET FOLLOWER
    20%

    MARKET NICHERS
    5%
    MARKET LEADER
    65%

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