Imaging Design for Online

Environment
 Elements of Graphic Design
The graphic parts of graphic design is made up
of visual elements, the building block of
design
 Elements of Graphic Design
• Line
• Color
• Shape
• Texture
• Space
• Form
• Typography
 Elements of Graphic Design
Line – An element of art defined by a point
moving in space
 Different Types of Lines

1. Curve

2. Horizontal

3. Vertical

4. Jagged
Elements of Graphic Design
Shapes – element of the art that is two
dimensional, flat, or limited to height and
width
 Basic Types of Shapes

1. Geometric

2. Natural

3. Abstract
 Elements of Graphic Design
Space – element of art by which positive and
negative areas are defined or a sense of depth
is achived in the work of art.
 Types of Space
Real – refers to the two dimensional space in
your canvas
 Types of Space
Illusory – refers to the perception of depth
created by the way the different object is
place in the composition.
 Types of Space
Positive –any part of the composition that
serves as the main focus of attention.
Negative – refers to the empty space around
and between the positive elements
 Elements of Graphic Design
Color – aspects of things that is caused by
differing qualities of light being reflected or
emitted by an object or things.
 Color Rules
Monochromatic Colors – are shades and tints of
the same color
 Color Rules
Analogous Colors – colors that beside each
other in the color wheel
Color Rules
are those found
opposite each other
in the color wheel
 Three Properties of Colors

1. Hue – the name of color in a spectrum

2. Value - the lightness or darkness of color

3. Intensity – the brightness or dullness of color

 Elements of Graphic Design
Texture – element of art that refers to the way
things feel or look as if they might feel or
touch
 Elements of Graphic Design
Form – applies to three dimensional objects and
describes their volume and mass
 Basic types of Forms
Geometric – have uniform properties and
proportions that we cannot get in nature
 Basic types of Forms
Organic – have no set proportions or properties
restricting them.
Elements of Graphic Design

The art and method of arranging font type

 Elements of Typography
• Typeface – set of characters of same design
Examples
algerian
badaboom bb
Allegratta Personal
Arial Narrow
 Elements of Typography
• Leading – term that describe the distance
between each line of text.
• Tracking – define the horizonal distance
between the character
• Kerning – spacing between the character of
font
• Line length – standard length of text that runs
from left to right
Leading
Kerning
Tracking
Let check our Understanding!

Please mention what element design

most used in the following output.