Deep Dive in

Chennai’s
Market
Parr y’s Corner

1

INTRODUCTION
Run By:
 Parry’s Corner is a market run
by Burmese refugees in
Chennai.
Naming:
 Was Named after Thomas Parry
who was a Welsh Merchant who
setup EID Parry company in
1787.
Shops:
Total number of shops
in the area is 850 Shops
Setup By:
The bazaar was set up in 1969 by the
Government of Tamil Nadu.
Important Landmarks:
Several Important landmarks are
situated around it like Madras High
Court, Reserve Bank of India and
Chennai Port.
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 GOT ITS NAME

1969 1970 1972

INDUSTRY ESTABLISHED

2000
INTIAL INFRASTRUCTURE BECAME POSH AREA

2003 2003 2002 2001

1969 - 2019
BECAME RELIGIOUS HUB GOT FAMOUS FOR
ELECTRICAL MARKET
2010
BECAME TOP MARKET COMPETETIVE PRICING

2012 2012 2015 2019

FLIPKART DULL MARKET GROWTH

 Trend Analysis
No of Favourable Shopping Overall Revenue Generation Footfalls VS Time
people Months Month wise 7
Jan 2,75,000 ( clockwise )

₹ ₹
5
282,000 275,000
₹ ₹
270,000 290,000 4

₹ 3
360,000

₹ 2
325,000
1

₹ 0
280,000

1 P.M
2 P.M
3 P.M
4 P.M
5 P.M
6 P.M
7 P.M
8 P.M
9 P.M
11 A.M
10 A.M

12 P.M
9 A.M
₹
375,000
₹
₹
Feb

Dec
Jan

Apr

Jun
Jul

Oct
Nov
Sep
Mar

May

Aug

380,000 Footfalls
395,000

Source : Wikipedia || Survey

Apr | May data not available
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 Trend Analysis
No of Active years Growth in last 5 years
2.5
14 ❶ The maximum ❷ The growth is
Number of More as it is
12 Active years has funded
been seen in privately and 2

10 Moore street all the loses

and Evening and gain are
bazaar. incurred by 1.5
8
the owner
❶ Private Shops itself.
6 have been seen ❷ Naicken Street
more in the is Govt 1
4 area and have funded hence
dominated the growth is
2 more out of 820 really slow 0.5
total shops in compared to
the area. the other
0
streets
0
ANS ANS ANS ANS ANS MS EB EB EB EB

No of Active years
0 = Poor 1 = Satisfactory 2 = Very Good

Source : Survey
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 Trend Analysis ( E -com Impact on footfalls )

Footfall vs Time Customers per day Before E-COM (2009 ) Customers per day after E-COM (2019 )
18

11 - 12 PM 10 2
16
12 - 1 PM 7 4
14 1 - 2 PM 11 2

12 2 - 3 PM 6 3

3 -4 PM 12 7
10
4 -5 PM 15 5

8 5- 6 PM 15 3

6-7 PM 12 3
6
7- 8 PM 8 1

4 8 -9 PM 6 2

2
 Ecommerce ( Flipkart & Amazon has impacted
0 the local vendors and the customers .
Time
Customers per day Before E-COM (2009 ) Customers per day after E-COM (2019 )  2009 vs 2019 shows a dip in the footfalls.

Source : Survey || E-com Survey Data ( Flipkart & Amazon )

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 Trend Analysis [ Customer s Preference]
Customer Interest ( 20 Customers ) Buyer Satisfaction
Neither Satisfied
Anywhere will
Nor Unsatisfied
do
20%
10%
Prefers retail
shops
35%

Unsatisfied
20% Satisfied
Prefers e- 60%
commerce
website
55%

Prefers retail shops Prefers e-commerce website Anywhere will do

Satisfied Unsatisfied Neither Satisfied Nor Unsatisfied

Source : Survey || E-com Survey Data ( Flipkart & Amazon )

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 OUTLINE
People usually visit during the
evening time as we analyzed.
Most people prefers the timing
of around 4 P.M to 8 P.M.
Most of the customers are
satisfied from the shops.
Satisfaction success is around
60% in the area.
Ecommerce companies like
flipkart, amazon have impacted
in a big way forcing the
customers to opt for online
shopping as well as forcing the
owners to give away their
product at a cheap price.
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IMPACT OF ECOMMERCE ON
PARRY’S CORNER

!
 Following has been the effects of e-commerce in parry’s corner

1 2 3 4 5

Source : Survey || E-com Survey Data ( Flipkart & Amazon )

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 Trend Analysis [ P r i c i n g of ve n d o r s i n 2 0 0 9 v s 2 0 1 9 ]
Previous Price vs Current Price
₹ 45,000
₹ 45,000

₹ 40,000

₹ 35,000
₹ 32,000 ₹ 32,000

₹ 30,000

₹ 25,000 ₹ 24,000

₹ 20,000

₹ 15,000 ₹ 14,000
₹ 12,000 ₹ 12,500

₹ 10,000 ₹ 7,500
₹ 4,500
₹ 5,000 ₹ 2,500
₹ 550 ₹ 99
₹0
Computer parts Pumps and Motors Civil equipment Mobile accessories Electrical appliances Bags and Trolleys

Previous Price Current Price

Source : Survey || E-com Survey Data ( Flipkart & Amazon )

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 Interview
Pictures
Area considered for
interview:

 Angappa Naicken Street

 Moore's street
 Evening Bazar

12 12
 “
The retail shop in parry’s corner needs to come up with
new idea and innovation to revamp their business. They
also need to have a unique collection as well as varieties
in order to cope with the e-commerce industry in India.

—GROUP 10

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