introduction

MEDIA-LIFELINE OF A NATION
KEEP US INFORMED & UPDATED
EFFECT ON PEOPLE ALWAYS
BEEN RECOGNISED.
WHAT “MEDIA” MEANS ?
DERIVED FROM THE WORD
“MEDIUM”
TOOLS USED TO STORE & DELIVER
DATA OR INFORMATION
AGENCY BY WHICH SOMETHING
ACCOMPLISHED,CONVEYED OR
TRANSMITTED
MIDDLEPERSON FOR
COMMUNICATION OR
TRANSFERRING INFORMATION
 TYPES OF MEDIA
ADVERTISING MEDIA
BROADCASTING MEDIA
DIGITAL MEDIA
ELECTRONIC MEDIA
MASS MEDIA
MULTIMEDIA
NEWS MEDIA
PUBLISHING MEDIA
RECORDING MEDIA

SOCIAL MEDIA
 ADVERTISING MEDIA
VERY MUCH IMPORTANT
IN MARKETTING

ATTRACTS ATTENTION

PROMOTES A BRAND
OR PRODUCT OR
THOUGHT
 DIGITAL MEDIA
ENCODED IN A MACHINE READABLE
FORMAT

CAN BE CREATED,
VIEWED,MODIFIED,
DISTRIBUTED &
PRESERVED

STORAGE DEVICES,COMPUTER PROGRAMS

& SOFTWARES, WEBSITES & WEBPAGES,
DATABASES
 ELECTRONIC MEDIA
USES ELECTRONICS OR
ELECTROMECHANICAL
ENERGY FOR THE
AUDIENCE TO ACCESS

ANY EQUIPMENT USED

IN THE ELECTRONIC
COMMUNICATION
PROCESS

TV,RADIO,DESKTOP,
GAMING CONSOLE
 MASS MEDIA
INTENDED TO REACH A LARGE
AUDIENCE

THE MOST
ACCEPTABLE MEDIA

RADIO,TV,RECORDED
MUSICS,FILMS,NEWS-
PAPERS,BOOKS,
MAGAZINES,COMICS,
WEBSITES,BLOGS……..
 MULTIMEDIA
A COMBINATION OF
TEXT,AUDIO,STILL
IMAGES, ANIMATION,
VIDEO.

ALSO CALLED
INTERACTIVE MEDIA

CINEMA,VIDEO GAME,
PRESENTATION
 NEWS MEDIA
ELEMENTS OF
MASS MEDIA,
FOCUS ON
DELIVERING NEWS

NEWSPAPERS,
NEWS-MAGAZINES,
TV & RADIO NEWS,
ONLINE NEWS
 SOCIAL MEDIA
SOCIAL INTERACTION AMONG
PEOPLE

SHARE OR EXCHANGE
INFORMATIONS & IDEAS
IN VIRTUAL COMMUNITIES &
NETWORKS

WIKIPEDIA,TWITTER,YOUTUBE,
FACEBOOK,WHATSAPP,WORLD OF
WARCRAFT, SECOND LIFE……
 USES & APPLICATIONS
BUSINESS & GRAPHIC DESIGN
MARKETTING CORPORATE
LIVE PROGRAMS & COMMUNICATION
EVENTS VIDEO GAMES
MUSICS,VIDEOS & DATA BANKING
JOURNALISM INFRASTRUCTURE
EDUCATION COMMUNICATION
COMMERCE TRANSPORTATION
SCIENCE ENGINEERING REATIONSHIP
DIGITAL ART & DEFENSE…
PHOTOGRAPHY
 MEDIA CAN CHANGE
KNOWLEDGE
BEHAVIOUR
ATTITUDE
EMOTION
PRIORITIES
AWARENESS
SOCIAL ASPECTS
POLITICAL VIEWPOINTS
POSITIVE IMPACTS OF MEDIA
PEOPLE COME TO KNOW ABOUT THE LATEST
HAPPENINGS.
BRINGS AWARENESS AMONG MASS PEOPLE.
EDUCATE ABOUT HEALTH,FOOD,
EMPLOYMENT,AGRICULTURE,
TECHNOLOGY,MODERNISATION….
VOICE OF COMMON PEOPLE REFLECTS &
SURFACES.
MIRROR OF SOCIETY
HUB OF INFORMATION
CONNECTS PEOPLE OF ALL OVER THE WORLD
NEGATIVE IMPACTS OF MEDIA
IRRESPONSIBLE COVERAGE
INVADE PRIVACY
ONE WAY COMMUNICATION-FEEDBACK IS
VIRTUALLY IMPOSSIBLE
PROFIT ORIENTED
DEEP IMPRESSION OF WESTERN CULTURE
AFFECT THINKING CAPABILITIES OF
INDIVIDUALS
INFRINGE NEGATIVE THOUGHTS
INHIBIT VULGARISM THROUGH IMPROPER
CONTENTS
 MEDIA BIAS
PARTIAL VIEWPOINTS

EFFECTED BY PERSON OR UNIT

TOTALLY PROFIT ORIENTED

POLITICAL & RELIGIOUS PRESSURE

 IDEAL MEDIA
SHOULD BE FREE FROM PRESSURE
FACT FINDING
NATION BUILDING
RESPONSIBLE TO PRESERVE OWN
CULTURE
STOP SHOWING IMPROPER CONTENT
CONSTRUCTIVE CRITICISE
 CONCLUSION
MEDIA-THE BASE OF A NATION

SHOULD ENCOURAGE GOOD MEDIA

RULES SHOULD BE MADE & MAINTAINED

“NEWSPAPER WITHOUT GOVERNMENT

EXISTS,BUT GOVERNMENT WITHOUT
NEWSPAPER DOES NOT.”