BROADCAST

(RADIO, TELEVISION
AND FILM)
BROADCASTING - is the transmission
of radio and television programs that
are intended for general public
reception (Britannica). Sound
broadcasting started in 1920, while
television broadcasting began in the
1930s, cable television started in the
early 1950s. Use of satellite for
broadcasting began in the early
1960s.
 The first known radio program was
broadcast by Reginald Aubrey Fessenden at
Brant Rock, Massachusetts in the United
States on Christmas Eve of 1906. Growth of
commercial radio stated for broadcasting
entertainment and information programs in
1920.
Television became feasible in 1930. Early
television was in black and white in the
1950’s but by the 1970s television was
already colored.
 Television comes in all sizes, from palm size
television to flat big wall television. Even cars or
buses have televisions where passengers can
watch films while traveling.
Film, movie or motion picture all refer to the
big screen which is an effective medium in
conveying drama, comedy, action, science fiction,
which consist of the projection of luminous
moving images onto a screen.
Early movies were silent and were black and
white but continuous development in film
making added sounds and colors.
NEW MEDIA (INTERNET)
 Alvin Toffler, in his book The Third Wave,
divided civilization in three main parts: First
wave was the agricultural revolution which took
thousands of years in the lives of people in the
different parts of the world; Second wave was
the industrial period which pave the way to
industrialization in Europe, America, Middle East,
and Asia, the development of machines made
production easy and fast; this took about three
hundred years, and Third wave has developed in
just a few decades but a lot of changes have
been happening in the different areas of life,
information, and media have made the world
appear to be smaller and accessible to people in
all walks of life.
 Computers started to evolve as early as 1872
when Lord Kelvin developed a special purpose
computer as a tide predictor. The first kind of
computers were the analog computer which
operates on data represented by variable physical
quantities, such as voltages and measures
continuously. The second type was the digital
computer which works with numbers, words, and
symbols expressed as digits, which it manipulates
and counts discreetly. The third class of computers
was the hybrid computer which combines digital
and analog functions.
 The first generation computer was called ENIAC
(Electronic Numerical Integrator and Calculator)
which was completed in the 1940s. It was a huge
machine that needed a big room to operate.
The early applications of
the computers were for
transportation control
application in airplanes.
Later, the US government
use the computer as data
base for the Federal Bureau
of Investigation
 By the 1980s, development of
microcompute became more handy and
portable. These were desktop computers
that started to be user friendly. Internet was
developed and people around the world
through the WORLD WIDE WEB. Social
networking sites were developed like
Facebook, Instagram, Twitter, and
communication become fast, easy, and
inexpensive with the Skype.
 The new media has change the different areas
in life: business became faster with the use of
computers; banking became a lot easier with the
introduction of ATM (Automated Teller Machine);
even weather forecasting uses computers.
 The government tries to make transactions
more convenient with the use of data based
computers like the LTO (Land Transportation
Office), SSS (Social Security System), GSIS
(Government Service Insurance System), even the
courts use computer data based programs.
COMPARISON AND CONTRAST
OF PRINT, BROADCAST, AND
THE NEW MEDIA
 Many people seldom write letter to be sent
through the post office. The hassle of writing,
buying postage stamp, and writing for the mail a
day or two has made letter writing less popular
when one can communicate using the Skype or the
Facebook instantly.

Before, one could encounter newsboys running

in the early morning selling newspaper along the
streets. Now, even the news stand finds it difficult
to sell newspapers because people can easily
update themselves with the latest news through
the new media.
 Radios are common in jeepneys, providing
music and news to passengers. The radio is
still popular in the rural areas especially in the
farms because farmers can carry battery
operated radios while they work in the field.

Television is still popular means of

entertainment because there are different
programs that appeal to different televiewers.
 Nowadays, people prefer to watch films in wide
screen television in the comforts of their home
rather than queue in a movie and popular songs
can be downloaded from the internet for free.

The new media has really changed the lives of

the netizens. Communication can be done
anywhere anytime using the internet. One can book
trip to any part of the country or any part of the
world through airlines available in the internet.
 One can go shopping via e-shopping without
experiencing the traffic.

Government transactions are also

computerized, like getting a copy of the birth
certificate from the NSO, getting an NBI
Clearance, even transactions with the BIR for
taxes can be availed through the internet.
 SUMMARY
 Print media is still important for contracts and other
business transactions.
 Radio is still on important part of media, especially during
power shortage no electricity but there are available
batteries to operate the radio.
 Television is still a popular form of media for entertainment
especially with the availability of cable TV.
 All these, print, radio, television and films, can now be
accessible through the internet.
 The new media provides convenience and speed for people
to do business transactions, quickly, enjoy, entertainment ,
conduct, research, and communicate using the internet
expeditiously.